Today more and more number of IT companies is outsourcing their web development services to developing countries like India. There are plenty of good quality outsourcing web development companies located in India and provide a ready resource of quality talent.

So why outsource?

There are many reasons why many a web development company in India has received lucrative outsourced projects from abroad. Most IT companies find that they incur greater cost savings by leveraging services from a web development company India. In addition to that most of the Indian software engineers possess a high quality of education and even language does not pose a problem as with other countries such as China etc.

Much more than cost savings!

There are several benefits an IT company can obtain by outsourcing its web development services to India. While earlier the main focus used to be on cost savings, today the reason India is a preferred outsourcing destination is because of the high caliber of talent here. The Indian standard of education is very high and hence the quality of engineering talent is also high.

Realization of ROI

By leveraging dedicated website development services in India, many foreign companies are finding tremendous benefits, not to mention an almost immediate realization of ROI. With dedicated timelines and strict adherence to project schedules product launches are made on time, with the result that the IT company can now begin to realize ROI that much faster.

Flexible engagement model

In addition many web site development company India are following a stringent and highly process oriented engagement model. That means that irrespective of whether the IT Company is a start up or a full fledged organization, the relative go to market timelines will be eventually accelerated.

Non-core issues handled

Apart from this several outsourcing web development companies also seek to undertake infrastructure issues. For example a regular ODC modeled company that also incubates the client's development facility will most often take care of tertiary issues like HR, legal aspects as well as recruitment functions. That also means that the IT company can now focus on only its core competencies as most tertiary aspects are handled by the outsourcing company in India!

Domain expertise

Many companies located in India specialize in dedicated niches of various industry verticals. That means that no matter what your niche is or what category your product belongs to, India can deliver high quality web development services. The engineers here possess a high quality of domain and technical expertise. India is preferred for outsourcing projects not just for cost savings but also for the quality of services offered.

How's your website, then?

I'm not asking whether it's a good site or not, but what its performance is like. Is it slow to load? Does it have problems with certain web browsers? Occasionally you'll find that code working perfectly on, say Internet Explorer, doesn't work with Firefox. And vice-versa. Any coding problems?

How should I know? Who... who cares? I hear you ask.

Because it's important. You only have seconds -- tenths of seconds, even -- to make an impression on people who come to your site. If the site isn't working, has dead links or some old code that doesn't work and leaves the site with blank areas, you can bet your life those lovely, potential customers will click away at the drop of a pixel. And more than likely they'll be clicking away to the welcoming site of one of your competitors.

Wake up and smell the Mugicha! After reading this post you no longer have any excuses for not knowing. There's a website I often turn to when I want to see how my own site is doing, performance-wise. It makes for uncomfortable reading sometimes, because it doesn't hesitate to tell me stuff I don't particular want to hear -- the site's too heavy, too many images, too many elements, you've failed at life, you're a bad, bad person... et depressing cetera. But it's well worth it.

I have no connection whatsoever with the owners of the site and this isn't an affiliate link, so click in confidence. Here it is:

http://www.websiteoptimization.com/services/analyze/

Put in the full address of your website and have a look at what it says. Pretty eye-opening stuff, eh? You didn't realise it was that bad, did you?!

I'm not particularly interested in contacting the owners of the site to ask for their optimization services, but the results I get when I check my site are very interesting. Useful, too. Oh, and completely free. Check it out.

A part of web development is copywriting. Excellent copy means it has to be appealing to both readers and to search engines. This combination will help websites to rank highly. A problem occurs when there are space constraints to a site, page layout requirements or other issues.

Because appealing to both readers and search engines is so important, you don't want to sacrifice one for the other. Adding a big block of copy to the middle of a page may not be the best answer, however, if a page needs content, adding a couple of sentences to the bottom of each section is a good option. Your copy will still be readable and the additional content will appeal to the search engines.

There are some things to remember when writing content for a website.

• Web users are active. One click and they have left your site. If they don't see a reason to stay, they won't. There is a 10 - 15 second window available to capture a visitor's attention.
• The longer the text is, the less likely they are to read it. With long text, they will skim it, if they bother to read it at all.
• Web users don't believe in hype. If you want a web user to believe you and to believe in you, you must back up your claims.

Four questions must be answered on each page:

• What am I doing here?
• How do I do it?
• What's in it for me?
• Where can I go, next?

If your design and navigation isn't obvious, then you need to explain it in the copy. Most visitors will not take the time to figure this information out. If a first time visitor cannot find their way around your site, they will likely never come back.

Unless your visitors are expecting to read something on your page, don't expect that they will read more than one or two lines of copy.

Understanding your copy is as important as length. Don't make the copy so complicated that it is difficult to comprehend or make it so the customer will have to think about it because they won't.

What this means is you want to convey one key idea in just one or two lines. Don't try to add a third line because if you say too much, then even the first idea won't penetrate. If your site needs more content, break it down into sections that are one or two paragraphs each. Say what you want to say in the first sentence and then expand the thought into the paragraph. Use meaningful headers. Most people will only scan the headers to the paragraphs and not even bother with the copy on the page, unless it is something that appeal to them. It is better to write only one or two lines with links to another page with the longer copy.

Even when users are expecting to find text heavy content, don't expect they will take the time to read all of it. Longer copy doesn't have to be as abrupt as shorter text, but it needs to be as easy to read.

Make your copy clear, but not boring. Lively writing with an unassuming voice is best. Boring writing will turn your reader off and nothing you say at that point will make it through.