A question I often ask my target market is, "what's your biggest challenge with building your business online?" And one answer I get frequently is this:

How do I make my website earn money?

If you've got a business online, then it's likely you have some sort of web presence. Perhaps it's a one-page 'sign up for my list' kind of site, or a full-blown brochure site with a menu of choices, or maybe your site is in the form of a blog. Regardless of what kind of site (or sites) you have, if they're not doing what you want them to - and since we're in business, ultimately that means making some sort of a profit - then it's time to make some changes.

But how do you REALLY know whether your site is working or not? Here are four strategies to test and track your pages to know what needs fixing:

1. Let the numbers speak

I'm sure if the sky was the limit, you'd hire the most expensive web designer with the fanciest tools to create the most spectacular site imaginable for your business - and someday you just may do that.

For now, though, even an ugly site can make money. I can think of at least two sites right now that I personally think are not that pleasing to the eye, yet I know they are raking in the bucks each and every month, year after year.

So don't get caught up in having the most polished and professionally looking site. Focus more on having the pieces in place that will bring you the cash, too.

2. Give your site only one job

Think of each page of your website as a separate entity with one main purpose. It may be to sell something, or to sign up for your list, or to get people to call you for an appointment. Whatever it is, make it clear that that one thing is the action your visitor should take from being on that page.

3. Track your numbers

Most web hosts offer statistics that you can use to watch your numbers, or there are other web stat programs that you could use as well (such as Google Analytics). However you are keeping an eye on your numbers, you should be looking for two things: how many people visit your site and how many people take the action you want them to take.

From those two numbers, you can figure out your conversion rate, which tells you how many of those visitors took the action you wanted them to - like sign up for your list. If you make small changes to your page AND watch these numbers at the same time, you'll be able to tweak things to increase your conversion rate.

4. Make one change at a time

This is a very effective way to increase the conversion rates on sales pages and sign-up pages. Change just one thing - for example, the headline - and watch your numbers. Compare those statistics to your previous ones and decide whether or not to keep the change. (You can also do this via a split-test in your shopping cart, where the software does the number crunching for you.)

I see so many sites that try to be all things to all people by offering everything under the sun in too small a space - a website - and all that does is confuse people and encourage them to click away. Remember, 'a confused mind always says no', so always go back to the main questions when considering making changes to your website: What's the purpose of this page? What is the one thing I want my visitor to do here? And then design your copy around the answer. Keep it simple and you'll get better results every time.

Today more and more number of IT companies is outsourcing their web development services to developing countries like India. There are plenty of good quality outsourcing web development companies located in India and provide a ready resource of quality talent.

So why outsource?

There are many reasons why many a web development company in India has received lucrative outsourced projects from abroad. Most IT companies find that they incur greater cost savings by leveraging services from a web development company India. In addition to that most of the Indian software engineers possess a high quality of education and even language does not pose a problem as with other countries such as China etc.

Much more than cost savings!

There are several benefits an IT company can obtain by outsourcing its web development services to India. While earlier the main focus used to be on cost savings, today the reason India is a preferred outsourcing destination is because of the high caliber of talent here. The Indian standard of education is very high and hence the quality of engineering talent is also high.

Realization of ROI

By leveraging dedicated website development services in India, many foreign companies are finding tremendous benefits, not to mention an almost immediate realization of ROI. With dedicated timelines and strict adherence to project schedules product launches are made on time, with the result that the IT company can now begin to realize ROI that much faster.

Flexible engagement model

In addition many web site development company India are following a stringent and highly process oriented engagement model. That means that irrespective of whether the IT Company is a start up or a full fledged organization, the relative go to market timelines will be eventually accelerated.

Non-core issues handled

Apart from this several outsourcing web development companies also seek to undertake infrastructure issues. For example a regular ODC modeled company that also incubates the client's development facility will most often take care of tertiary issues like HR, legal aspects as well as recruitment functions. That also means that the IT company can now focus on only its core competencies as most tertiary aspects are handled by the outsourcing company in India!

Domain expertise

Many companies located in India specialize in dedicated niches of various industry verticals. That means that no matter what your niche is or what category your product belongs to, India can deliver high quality web development services. The engineers here possess a high quality of domain and technical expertise. India is preferred for outsourcing projects not just for cost savings but also for the quality of services offered.

The key element to your success is you. It is what you do today that will determine whether you succeed or fail. Beyond that it comes down to consistency. It's what you do every day that will bring results. Sporadic efforts here and there will not yield success long term.

So your first objective is to figure out what you are going to build a site around. Write down your interests and various topics that may be relative to those interests. Once you have a list then its time to start researching.

The key to effective research is focus. Focus can be achieved by understanding what your objectives are and what can help you achieve those objectives. As you know you need traffic to your site to have any hope of making money. No traffic means no money.

So you will need to research markets that have a high level of activity online. The ideal scenario is to find keywords that get searched a lot and have little competition. With that said you have to be careful.

Competition in actual fact is good because it means that there is money to be made in that market. So what you need to do is find ways to enter the market using less competitive keywords yet still be able to generate income relative to the main keyword.

For example with weight loss there are many ways to enter that market without going after the main keyword. Example; lose belly fat, or lose weight by eating healthy foods and so on. I think you get the idea.

Once you have the keywords that you can compete with you will then need to build your site using each keyword to build a page around. You will need to structure your web pages so that you get the right keyword density.

To conclude there are lots of site builders out there to help you with this. The one I had the most success with was site build it. They cover all of the above and also take care of the hosting. This way all you have to do is engage in your passion.