Content is a vital component of any website or any marketing/advertising tool, for that matter. However, this was realized only lately that it is important to have good content on the website. Earlier, having a website meant designing visually creative pages. Importance of content was always ignored and it was just thought of as placing some text in between various pieces of graphics. However, with the advent of search engines, importance of content gained prominence. The advantages of having good content finally started receiving its long due significance. With the importance of content growing for websites, the need for web site content management systems has also increased.

There are various factors that bring the importance of web site content management under prime consideration.

• Putting relevant quality content on the website will clearly define the objective of the website and convey the business/company/product profile.
• A website with good content will have visitors spending more time on it and returning to the site often.
• Having properly structured niche content will increase the website's credibility and may help in converting a visitor into a potential customer.
• Content with adequate number of keywords will make the website search engine optimized, thus improving its visibility on search engine results.
• Other websites will want to link to quality content rich website. This will increase the number of referral visitors to the website and also its exposure to search engines thereby increasing the overall popularity of the website.

Having understood the importance of content, it is also essential to know the web site content management process. There are various ways of getting good content. You can write the required content yourself and get it tweaked from a professional editor or you can directly hire a professional content writer. However, before doing the above steps of directly writing the content or getting it written, the objectives for having a proper content should be clearly defined. This could include making decisions about:

• Target audience with relevant demographics, if applicable.
• Length of the content and its structure.
• Specific words that need to be used and number of times they should occur in the entire content.
• Distribution of the content over the website.
• Frequency of updating the content.
• Use of appropriate web site content management system.

A website with tidy, crisp, and persuasive content will definitely have lot of visitors hitting the site regularly. No matter how multimedia rich and flashy your website is, rich content is now a mandatory requirement for the survival of your website.

Here are the simple ABC's of web development.

A. Graphics

Graphics is very essential in web development because this is what visitors gauze your site if it is worthy of their time.

So what really makes a graphic to be effective?

First, the graphic should be small. Consider using images that are 10 to 12 KB per image because if you will use larger images, it will slow down your site.

Visitors to your site will likely to leave if your site takes too long to display so it is better that you use images that are attractive and easy to load.

Second, when it comes to graphics, you have to use images that have direct relation to your site. You would not display an image of Hollywood artist to promote the product you are selling, as this will cause confusion to your visitors.

Lastly, blinking graphics are not ideal in web development because blinking objects are really annoying and distract readers. More often readers leave web sites with excessive flash or blinking objects most especially when these objects hinder them from reading the whole web page.

B. Advertising

Advertising is lifeline of web sites and you have to handle them effectively to ensure success of your site.

When in comes to advertising, you have to remember two things, the number of ads and how related it is to your site.

The number of ads should be just enough to give room to other contents of your site. If they are overlapping contents of your site, then maybe that is why your site lags behind in web searches.

Next, you should only post ads that related to products or services offered. If they are related, your readers will likely to open the links to your ads but if they are not related the ads might not be opened.

In the end ads generate income but if they are driving your visitors away, then maybe its time to remove some of your ads and just stick the ones that are related to the content of your site.

C. Web Content

Content is also another essential factor in success of your site. It will be better if you have articles that your visitors can read on a daily or almost weekly basis.

Informative content will likely to increase your visitors as they will bookmark your site and then send your links to other friends and family members to invite them to visit your site as well. But for others to recommend your site, you really have to offer not just ads or graphics but rich and informative content.

For example, you are selling a product, it will be better if the site not just offer the products but also give tips on "how to-" like how to choose, how to use and where to buy.

Meanwhile, if you are maintaining a web blog, make sure that the site is readable and the topics being discussed are really interesting.

A system that can be used to manage the content of a website is called content management system (CMS). In other words, CMS is a tool to create, edit, and remove details/information in a website. The definitive advantage of the CMS being that you can carry out most of the task without any technical expertise.

The contents managed can be of various types that include web contents, media files, e-documents, online transactions, etc. and they are classified based on the requirements.

Types of CMS

The different types of CMS are as follows,

Browser based CMS:

The most convenient and the cheapest CMS is the browser based CMS. It is easy to access and can be edited from anywhere in the world. Most of the other CMS require software to be installed but whereas this CMS does not require any software and can be simply logged in by using a username, password and the contents can be edited.

Transactional based CMS:

This type of CMS can be employed by E-commerce organization where they need to manage large data of transactions though online.

Digital based CMS:

Information is also stored in digital format, hence the digital equipment needs to be organized and kept in a system that is effective and functions properly. For this purpose, you can use a digital asset management system which will help in organizing all the media files. The digital media may contain audio, video, stills, graphics, and other media related files.

Business Process CMS:

This is a CMS which is related to transaction details such as invoices, sales order, application forms, etc. Further, the system offers the businesses to integrate and expand in the corporate environment and also provides the support to organize the work steps systematically and improve better communication among the users.

Enterprise CMS:

This system offers the users to access, scan, store and manage all information within an enterprise. The system supports all types of functions, it can be web based or E-commerce based or CRM. The enterprise CMS is designed in a way that can integrate with client server and hosted solutions.

Finally, it is very essential that you need to understand the various types of CMS which enable you to decide on the one that best suits your business. If you are not sure about the CMS that works cost effectively and efficiently for your business, contact us and we are happy to offer you the best possible help.

Vijayakumar Palaniappan
Marketing Manager
Samran Technologies