Last February, I received a call from a man in Wisconsin asking about my writing services. He was particularly interested in having me rewrite the copy on his Web site. I was very surprised and wondering how in the heck he got my name. Then he mentioned something about my being my Internet hosting service's "customer of the month." I was very pleasantly surprised. After I spoke with him, I logged onto my email and there was an e-newsletter from my host server. And, yes, I was the "customer of the month," and my Web site was the featured site for the month.

Of course, I quickly hastened to my site and checked the traffic. I was up to over 300 visits to my home page for the morning, and the day was to end with 796 visits! I don't believe I'll ever see numbers like that again. I also received several other calls from people interested in my services.

It wasn't a complete surprise that my site was featured. Last year, I had filled out a "success story" response form on the company's site. I was later interviewed and told that I would be used as a case study. But the case study never materialized so I had forgotten about it. Thus I was very pleased when my site landed in their e-newsletter as the featured site.

My host is one of many companies where you can register domain names and get your business online. They will build a site for you; or, if you are cheap like me, you can build your own.

When I began my business a few years ago, I waited a whole year for my brother who owns an ad agency in L.A. to professionally build my Web site for free. Now he's kind of successful, and he didn't get that way by doing a lot of free work for relatives. At the time, my server was doing a lot of radio advertising claiming you could "build your Web site in 20 minutes." One day after nagging my brother once more, he became exasperated and said, "Why don't you just build your own."

So I did. I called the company and they provided templates and lots of help. I chose an animated template with a layout ideal for showcasing a portfolio. There was a bit of a learning curve. I had to play around and call for help a few times. It took me longer than 20 minutes; yet, technically, the commercial was accurate: you could really get a home page up with your contact info in 20 minutes. I believe I spent about 20 hours to get my Web site to the point where I was willing to "publish" it.

One of the advantages I have found about building your own Web site is that you don't have to rely on an outside Web Master to update it. Sometimes those fellows are swamped and it can take awhile. If I want to put a new project in my online portfolio, I can do it in a few minutes. Or if I want to add something new to my list of services, I can quickly type it in and it's done.

I found a huge difference in how I was perceived in the business community once I had a Web presence. Suddenly, I was taken seriously. These days when someone asks, "What's your Web address?" you should have it ready. And it should never be "under construction." Visitors find that very irritating. It's really not that hard to get a presentable Web site up.

As I mentioned earlier, there are numerous places where you can go to build a Web site. Just Google "do it yourself Web site" and you will get numerous options.

It is very inexpensive. My site costs me less than $100 a year for 20 pages. Some places are even cheaper. Compared to the thousands of dollars one can pay a Web designer, it's a sweet deal.

That's not to say that I don't believe in professionally designed Web sites. I still want one with more bells and whistles. I'm just waiting on my brother.

(Since initially writing this piece, my server has made the process even better. It's more professional, a lot more pages available ... and more bells and whistles.)

I've done quite a bit of research into web analytics lately, and I have found a couple of things. Google analytics Is a great tool, but it cannot be the only tool an organization relies on. Because it is a purely JavaScript based, it is unable to catch browsers that do not have JavaScript enabled, this includes the search engine robots, some hand held devices, as well as a percent of users that manually turn this off. That being said we need a tool to parse the log files from the server and to give us information about these users, as well as providing us with "on demand" stats where as Google's stats are next day. The server logs also contain a wealth of other information that we are collecting automatically, so we might as well take advantage of it.

I have come to the conclusion that we need to use Google Analytics but we also need a tool that reads the server logs. There are quite a variety of tools that would fill this need. Google recently purchased Urchin who's web analysis product runs Google analytics, costs about $3k and will work with the Google Mini, Urchin also gives the ability to read logs from server software other than IIS (like apache, the software used for open source applications) .

Urchin will be releasing another version shortly, and this will be the first release since the Google buyout. Another option is WebTrends Analytics it costs about $4k. It Like Urchin will read both IIS and Apache logs, and has a web interface for users. The last product is NetTracker, it runs about $4k for the software, and another grand for support. it was recently bought out by Unica. The administration of netTracker is not the smoothest, and the support seems to have declined on quality since the buy out.

You can definitely generate more business with a quality website. This may be the first line of communication between you and potential guests. A user friendly, well designed website is one of the greatest assets imaginable today for any business, organization or community group.

The great advantage of website development for a company is that the website will be available 24 hours a day, 7 days a week and can be viewed from anywhere in the world. So anyone can collect suitable information from the website at any time.

In today's business environment and to beat the competition large companies definitely need to develop a website. Many business owners use the excuse that their business is "word-of-mouth" and they do not need a website. But a great way to reinforce the personal recommendations of other clients is through professional website development.

Website development helps your company to increase product knowledge, maintain communication between you and potential clients, sell your products or services, generate leads for the business, increase the popularity of your company and much more.

Website development could provide all the information about their business, their products and also have provisions to sell their products online. Customers could be kept informed of up and coming promotions and product developments.

In the world today, not having a website is like not being listed in the telephone book. A website provides added visibility and credibility among consumers. When searching for a web designing company you will want to make sure they are able to provide everything you need. If your website is e-commerce based, you will want to make sure your web design company offers more advanced features such as search engine optimization (SEO). If your business is still lacking a website it is not too late to get started. Building and marketing a website can be done at a very affordable rate. Invest in your business today.