Whether you're a blogger or just have a personal web site, you need to know something very important: With just a little bit of effort you can be making money from your web presence. It always amazes me the number of blogs I see that aren't taking advantage of some simple tactics to bring their owner some additional cash. I'm not saying you'll make thousands of dollars a month (although some people do), but even making $10-$20 a month can be a rewarding feeling. This article will introduce you to two of the most common ways of generating additional income from your web site: Pay Per Click (PPC) and Web Affiliates.

Pay Per Click (PPC)

The idea behind PPC is that your site will display ads or links for other web sites. If a visitor to your site clicks on one of the links you will get paid. There are many different PPC options out there, but by far the most common one is Google Adsense. The best part about PPC is that signing up to be a "publishers" (i.e,. one that publishes the ads on a site) is FREE! That's right, you can sign up for a Google Adsense account in just a few minutes and it costs you nothing. Once you sign up you can quickly use the online tools to generate some script code that you add to your web page(s). That's it. Then when a visitor comes to your site they will see context-relevant ads and links being displayed. If one of them catches their interest and they click on it you make money. The amount of money you make per click can vary greatly depending on the content of your site and the link clicked. I've gotten has little as a penny for a click and as much as $3.76 for a click! The great part about PPC is that you really only have a little initial setup time and then you just sit back and wait for the clicks to generate you money.

If you are a blogger and use Wordpress there are several plug-ins available that will allow you to display Google Adsense ads on your blog.

Web Affiliates

The other money generation option I want to present is web affiliates. The world of web affiliates is huge. It seems that almost every business on the Internet offers an affiliate program. An affiliate program is when the business allows other people to market their products or services. If you send them a customer that buys something then the business will pay you a portion of the money or a fixed fee. Just like with PPC, the great part about affiliate programs is that there is no cost to you.

When it comes to web affiliate programs you have two basic paths you can take. You can search out companies that seem to fit with the theme of your site and see if they offer an affiliate program, or you can sign up for an account (for no cost) with a large affiliate marketing company like Commission Junction, Clickbank, Share-a-Sale, and so on. There are certainly some difference between the affiliate companies I listed, but the common feature is that they have already found a bunch of companies with affiliate programs and they provide an easy way to search for what you want.

Once you've found a few companies of interest and established an affiliate relationship with them, you can get links and banners from them. You take the links and/or banners and add them to your web site. If a visitor to your site clicks on one of the links or banners and ultimately purchases something from the company, the company will pay you. This is different than PPC, which pays you just when the person clicks the link. The upside of affiliates is that when you do make money it can be quite a bit more. I have some affiliate relationships that pay over $30 for each new customer that comes from my site. Not bad for just displaying a link or banner!

Conclusion

I hope you found this information helpful and understand enough to get started making some extra money. It really isn't that difficult and you might as well try to make a few dollars from something you're already doing.

Page titles

To help obtain high page rankings with search engines, the contents of your page title are one of the most important things that need to be dealt with. The page title is the first amount of information provided to a search engine describing the contents of the page. You should also be aware that the page title provides information about the contents not only to search engines, but to visitors as well. The page title will show up at the top of the browser window. Your page title should include your keywords and should be no longer than 60 characters long. If it is too long, your visitor will only see the first part. An easy way to figure out the length of a page title is to type it into a word processor that contains a word count feature. Since your page title needs to be a certain length, it is important to make the best use of the space, and although some words that are not key, will use up that valuable space, the title itself still needs to make sense. A keyword in your title can be repeated, but having the same words more than two times is not recommended. Compare your page title to others and see what makes their content look appealing enough to catch a potential visitor's eyes. Your page title needs to stand out between the other nine titles on the search engine results page. As you design your site, remember the fact that visitors may be directed to somewhere other than the homepage because the search engine believes it is the best match for a keyword. With this in mind, all pages of your website should be considered unique and have their own title.

Meta tags

For your site to be effective, you need to develop Meta tags. These tags are a site description and a keyword list. It is important to note that not all search engines use these Meta tags. Starting with your home page, you will need to insert two Meta tags. The first is a Meta description sentence and the second is a Meta keyword list. The information you put here is for search engines to use when they review your site. This review process is known as crawling and is done with a program called a spider or robot. The description tag serves two purposes. The spiders search it for keywords and it is also displayed to a surfer as they view search engine results. The information obtained by the spiders is kept in a database that is used when a person types in a query to a search engine. When you create your Meta keyword list, order them from the most relevant to the least. The first part of your list should contain the keywords that best describe your site and are unique enough that when someone does a search, there is not a large amount of competition to go up against. Make sure that all the keywords used in the description tags are again listed. The words at the end of your list are known as wildcards and include synonyms and words that could have been spelled wrong when someone was doing a search. During your Meta tag creation process, do not be afraid to go to other people's websites and see what they have used. Type in the same words you would like to include in your lists and see what the search engines display. This is a very good way to help determine your competition.

Let's begin with a little history. Many years ago, when the web was up and coming and you needed to be on it, I paid someone to build a site for me. Afterwards, I could say, "Yeah, I have a site, go to -" and then I would name my site a feel a hit of pride. I'd also get satisfaction when my webmaster (if you could call him that; I don't know that I would in retrospect, but that's another story) occasionally forwarded me an email of an interested visitor. My satisfaction was short-lived, as you might imagine. I soon began to understand the power of the web and found the sad reality that my "webmaster" was getting all my emails from my website visitors to be annoying. I had him change this so that the emails came to me. He charged me a one-time fee for getting him to do this.

Okay, so these days it is not quite that bad, is it? Your webmaster or whoever is doing the "web thing" for you isn't charging you for every little service? Excuse me. I'll reserve my rant for another article, or possibly a blog entry.

So anyway, I fired my webmaster. I built my own webpage. I did this - of all things - with Microsoft Publisher. Yeah, well, it worked - in that I was able to build a site and, with some effort, get it on the web. I won't go into why you shouldn't try this, kids, at home. I was at home when I tried it, sure. But I don't suggest building a site with Publisher. It can be done, but don't do it.

One thing that happens - talk about annoying: The site crams all against the left side of the page. There's nothing you can do to change that. You might as well type out onto the web page "Look, Ma, I can create a website using Publisher." Don't do it.

Well, I knew at the time I shouldn't be messing around with Publisher. It's great for putting together a book or something for print. It's not good for websites. I had just been so excited because I had created a downloadable book for lulu.com. Publisher was great for laying out a book. I had so much momentum...

I put the Publisher site up, and thought I had done a pretty good job, considering that everything was crammed up to the left of the screen. I had yet to become a blogger, and I had yet to realize the importance of tagging and so on. All that important "extra" stuff. I'm joking. Writing tags is not extra. It's essential. So is the blog - on the website.

Then I bought FrontPage and a book and... That's all she wrote. I learned FrontPage and I haven't tried anything else out since. Why not? So far I don't need to use the fantastic Dreamweaver that everyone talks about. Oh, I can't do Flash on FrontPage? Uh - yes you can. Easily.

I continue to believe that content is all-important. Not bells. Not whistles. Content. I don't care what kind of a site you are putting up. Well, okay, I wouldn't necessarily use FrontPage for every circumstance. But for you and me, the individual or small company that wants to be up and shining on the web, FrontPage is the clear answer. At least it was for me. As I say, I haven't looked back since.

One needn't learn the bells and whistles. One certainly needn't incorporate dhtml or whatever that code is that will make letters pop and fly about. Old browsers can't see it, and new browsers - mine, at least - don't want to see it.

I have affiliated with companies. That is, I've tried to turn a dollar by putting them up on my site, a link or banner or what have you. Let me say that what I don't like are the banners that flicker and blink and all that junk. If I want the Las Vegas experience, I'll go there.

Just give me content. FrontPage can handle that and handle it well. You want to be able to upload Flash, for sure. FrontPage can do it. You want to be able to get as much information on your website with as few bytes as possible. FrontPage can do this as well as any program. So, I'm happy. Are you happy - yet?