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| MEMBERS: | Top 5 Reasons to Start a Web Business If You Are an Athlete or Coach
As an athlete, or someone who is coaching athletes, you have a unique viewpoint of your sport and can profit from it online! Here's a list of reasons why you need to bring your knowledge to the internet today: 1. You need more money. You may have a job you love, and even make decent money. You may hate your job and get paid peanuts. Either way, a web business can help! You will be able to make a decent side income to supplement what you have, or even make a career out of your online business. 2. You need more time. Having an online business means you can create passive income, and free up the amount of time you have to spend working. 3. You can give back to the world. Creating a site around a concept that you are aware of or that you already teach others means bringing those ideas to the world. If you are an expert in a certain sport why keep everything to yourself? If you are a coach, why not teach to a massive audience instead of a small, local one? 4. You are an individual and don't like bosses. Who likes to have a boss, even one that you get along with? A web business can eventually free you from this seemingly inevitable human condition, of having to answer to someone besides yourself. 5. You want a flexible schedule. Maybe you love your coaching job and always want to do it, but it doesn't pay the bills. Maybe you just want to leave the 8-5 world and create your own hours. Either way, a web business is a great way to great freedom daily, and not be a slave to a schedule. You've got plenty of reasons. Now it's time to take the first step in starting your sports business online!
Tips for Building a Successful Website
In order to truly profit from the internet, one needs a website. There are many programs available that offer free websites but these will not bring about the profit that most people truly desire. What makes the free websites so unsavory is their cookie cutter appearance. All these websites are exactly alike visually and most carry the same content. Original content is what sells best on the internet. For this reason, potential internet marketers should make their initial investment in a domain name. Before selecting a domain name, however, research must be conducted to determine the best items to sell. The way that search engines find websites is with their keywords. By selecting a domain name that is laden with keywords, that site will be more highly indexed by the web crawlers. For this reason, a product needs to be selected in order to appropriate the best domain name for that product. After a product has been selected and a domain name purchased, content needs to be added to the site. Make sure to use appropriate headers that are short, sweet, and full of keywords. Make the site user friendly and visually pleasing. Products should be on the site next. As stated in the beginning, original content is best. However, developing your own content can incur cost and time. If just starting out, you can sell other people's product to get your business started. After products are placed, make sure to make your site viral by placing a tell-a-friend feature on the site. This will help to drive more traffic to the site with little effort on your part. Also add an email capture function, and forum if possible. The email capture will help to build a list of potential customers whether you have made a sale to them yet or not. The forum option will bring repeat visitors to the site. These are just a few ways to make your site successful and profitable.
A Call to Action for Your Site
Every website has a reason for existing in the Internet. There's a purpose behind every one of them. Whether it's to sell something or to tell the world about something that person thinks is important enough to share, every website has a point to get across. When you think about the rise in the last decade of the internet as an ecommerce tool, it becomes clear that people doing business on the internet need a way to distinguish their goods or service. They need to make clear what it is they want the person clicking onto their site to do. They need what's referred to as a call to action. Consider the statistic that states the average person only stays on one site for an average of nine seconds before they click away if they don't see something that interests them. That means all merchants who ply their wares in cyberspace need to be direct and tell the prospective client what they want them to do. Typically that means buy something. The call to action comes in various forms but once you've seen a few of them they become easily recognizable. The most effective of these calls use short phrases that are not unlike the spoken word. Some examples include: 'Call Now', 'For A Short Time Only', 'Act Now - Offer Expires Soon'. There's something that you'll need to remember about the content of these messages as well. Find a balance in the wording and try not to go too far one way or the other. A call to action that's too conservative will not be effective and you don't want to sound too cheesy either and turn the client off. When to use these calls to action is another consideration to look into. Most of the experts feel they can be used effectively at two different points through a website. The first is at the end of every topic through the content. Here, it's also a good idea if you have an eye to keyword phrases that you know your desired contacts use frequently. So, if you sell marketing software, a good call to action at the bottom of the page might read: 'Why Not Contact Us For Our Free Trial of Marketing Software Today?' There are other considerations where the experts think it's best to use the call to action. One of these is throughout the text in various locations as subtle prompts to get the visitor to convert to customer. There is also a caution against the kind of pop up advertising most of us have seen on the internet. Most of the professionals in the marketing field see them as a rude interruption in the flow for the reader and prospective customer. The call to action is a necessary part of any web marketing campaign. It is a clear concise way of telling the visitor exactly what you want them to do and how you want them to make the transition from visitor to customer.
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