Here are the simple ABC's of web development.

A. Graphics

Graphics is very essential in web development because this is what visitors gauze your site if it is worthy of their time.

So what really makes a graphic to be effective?

First, the graphic should be small. Consider using images that are 10 to 12 KB per image because if you will use larger images, it will slow down your site.

Visitors to your site will likely to leave if your site takes too long to display so it is better that you use images that are attractive and easy to load.

Second, when it comes to graphics, you have to use images that have direct relation to your site. You would not display an image of Hollywood artist to promote the product you are selling, as this will cause confusion to your visitors.

Lastly, blinking graphics are not ideal in web development because blinking objects are really annoying and distract readers. More often readers leave web sites with excessive flash or blinking objects most especially when these objects hinder them from reading the whole web page.

B. Advertising

Advertising is lifeline of web sites and you have to handle them effectively to ensure success of your site.

When in comes to advertising, you have to remember two things, the number of ads and how related it is to your site.

The number of ads should be just enough to give room to other contents of your site. If they are overlapping contents of your site, then maybe that is why your site lags behind in web searches.

Next, you should only post ads that related to products or services offered. If they are related, your readers will likely to open the links to your ads but if they are not related the ads might not be opened.

In the end ads generate income but if they are driving your visitors away, then maybe its time to remove some of your ads and just stick the ones that are related to the content of your site.

C. Web Content

Content is also another essential factor in success of your site. It will be better if you have articles that your visitors can read on a daily or almost weekly basis.

Informative content will likely to increase your visitors as they will bookmark your site and then send your links to other friends and family members to invite them to visit your site as well. But for others to recommend your site, you really have to offer not just ads or graphics but rich and informative content.

For example, you are selling a product, it will be better if the site not just offer the products but also give tips on "how to-" like how to choose, how to use and where to buy.

Meanwhile, if you are maintaining a web blog, make sure that the site is readable and the topics being discussed are really interesting.

India is developing at rapid pace and in this fast changing scenario, this country is becoming a major center of information technology. Today the world is viewing India as the next major hub of world-class web solutions to improve and increase their online businesses profit to a large extent. India's software and web development market is booming and gaining its attention for offering excellent offshore web outsourcing services.

Establishing its global presence, Indian IT industry is expected to be worth USD 1.2 billion and making this nation as the most preferred choice for gaining best and cost-competitive web development activities. In past couple of years Indian IT firms have demonstrated their high ability by offering quality software and web development services on global arena. Apart from quality, many Indian software firms have proved their skills and modern methodologies to deliver ultimate solutions for various business requirements.

After having a close look it has been found that with the development of the internet, many new and diverse areas in web development have been opened in India. India as a new destination is actually becoming a new hot bazaar for offering all kinds of web solutions. Factors like low cost manpower, communication facilities, sheer focus on quality and extensive technical knowledge are some of the essential factors that have led the growth of web development. If we compare the present scenario of outsourcing web solution, one main factor that gives India an edge over other countries is this nation has a large ratio of trained brains who deliver better results with their knowledge base. Indian IT professionals have the potential to provide quality work and meet deadlines.

Many top multi-national corporations have understood the benefits of cost-effectiveness of the Indian software market and are similarly astonished by the class of service provided. Apart from this, some of the major top corporations are transmitting their assignments to India to get the superior result within a restricted time frame. The successful story of Indian software development market is also contributing towards escalating the living standards and economy of the country.

It is estimated, that with the pace of globalization the concept like outsource web and software development is going to rise in the next few years. Experts of the market research industry feel that the future and scope of outsourcing various software or web development services is bright and India is definitely one of the emerging names that rank high in IT and web service sector. Web and Software outsourcing India is now setting new milestones, and today many organizations from all across the globe are stepping towards India to get most consistent web solutions and software services.

Website Accessibility means the website accessible to all the users in the web including visitors with disability. Many website owners know that their website is available in the internet for visitors to access information but possibly may not know whether their website is easily accessible and even be unaware about Disability Discrimination Act (DDA).

According to Disability Discrimination Act (DDA), all the business should make their services accessible to disabled users. There is also a section in DDA which addresses that if a business offers an online service, even the information is on a single page, then the business is responsible for making an effort to make this information accessible to disabled users.

All new websites that are designed and developed should now follow the W3C (World Wide Web Consortium) and Web Content Accessibility Guidelines (WCAG) against which the accessibility of the website is measured. But when the website is found isn't complaint, then anybody can sue you legally, if they want to.

By following these guidelines, you enhance the professional look of your website, provide access to visitors who previously had not no choice, thus increasing your business prospects and finally not to forget, your business is legal.

Some basic Guidelines to increase the accessibility of the visitors

Validate HTML and CSS: To check if the HTML and CSS used is valid, W3C validator can be used. It is necessary that websites are checked as the validator automatically tells you about any errors and accessibility issues in the web pages.

Image and alternative text: For browsers which don't support images, alternative text can be used to explain what the image is about as the user will only see the text.

Resize font text: Most of the internet browsers use Internet explorer to search for information. If the size of the text can be increased by choosing the font size to the largest then it means that your website is accessible to visitors.

Use of Java script: Websites are not easily accessible when java script is disabled. Mostly people have the java script support switched off, if that's the case then make sure that you use the Java script sensibly and unnoticeably.

Check for the following,

1. Website is accessible without the use of a mouse

2. Website has a Sitemap

3. Website has link text relevant to the content (blind users use tabbing while browsing websites from one link to the other)