Using Coldfusion dedicated server, web developers can build multi-functional websites, content publishing systems, e-commerce websites, and a host of other things. Coldfusion is an easy to learn, user friendly, tag based scripting language which has connectivity to enterprise level data and strong in built searching capabilities, all of which helps in creating brilliant web pages.

Developed by JJ and Jeremy Allaire and released as an Allaire product in July 1995, Coldfusion along with Allaire was acquired by Macromedia in 2001, while Macromedia in turn was sold to Adobe Systems in 2005. A Coldfusion dedicated server is an application server used to develop both computer software and dynamic websites. Products in the same category as that of Coldfusion are Microsoft ASP.NET, JavaServer Pages or PHP. ColdFusion Markup Language (CFML) is the scripting language, similar in nature to JSP, ASP.NET, PHP and HTML is a brilliant and distinguishing feature of Coldfusion. Nonetheless it must be remembered that other CFML application servers apart from ColdFusion exist as does other compatible scripting languages like Actionscript and embedded scripts written in CFScript.

A Coldfusion dedicated server is generally used for data filled websites or intranets but remote services like SOAP web services and Flash remoting can also be generated using Coldfusion. Asynchronous forms like SMS and IMs can also be handled by Coldfusion thanks to the gateway interface, available in ColdFusion MX 7 Enterprise Edition.

Some of the value added services that come with Coldfusion are:

• generation of client-side code for form widgets and validation
• converting to PDF and FlashPaper from HTML
• database querying, regardless of platforms via ODBC or JDBC
• data retrieval from Active Directory, LDAP, POP, HTTP, FTP, Microsoft Exchange Server etc
• XML parsing, validation and querying
• client and server cache management
• clustering of server
• session, client, and application management
• Using Verity K2 for file indexing and searching
• Task scheduling
• GUI administration

Certain implementations of CFML allow enhanced functions like running in a .NET environment and image manipulation.

Just what is a 301 Redirect?

There seems to be a lot of confusion as to what to do when you move, delete, or want to redirect incoming web traffic from an 'old' web page to a 'new' web page. A 301 redirect is the most efficient method for web page redirection from an old web page to a new web page location. There is also some confusion as to how to handle the complete move or redirection from one web domain to another web domain. According to Google, "If you need to change the URL of a page as it is shown in search engine results, we recommended that you use a server-side 301 redirect instead."

How to Set Up a 301 Redirect

Depending on your web environment, there are several methods to set up a 301 redirect. A 301 redirect is not that hard to implement and it should preserve your search engine rankings for that particular page or web domain.

.htaccess 301 Redirection

The .htaccess file needs to be placed in the root directory of your old website. In this example, we are redirecting incoming web traffic from an old domain to a new domain.

Options +FollowSymLinks

RewriteEngine on

RewriteRule (.*) http://www.newdomain.com/$1 [R=301,L]

The .htaccess file is the most common method used for 301 web site redirection.

PHP 301 Redirection

You would place this code in a file at the old location.

Header( "HTTP/1.1 301 Moved Permanently" );

Header( "Location: http://www.new_location.com" );?>

IIS 301 Redirection

• In Internet Services Manager, you need to right click on the file or folder you wish to redirect
• Select the radio button titled "a redirection to a URL".
• Enter the redirection web page
• Check "The exact URL entered above" and the "A permanent redirection for this resource"
• Click on 'Apply'

That is all there is to it.

There are other methods in addition to set up a 301 redirection which include coding for ASP, ASP.NET, Java, CGI, Cold Fusion and Ruby on Rails. The above are the most common that I've encountered. When set up correctly, a 301 redirect will preserve your search engine rankings when it is necessary to move files around or switch, or consolidate, domain names.

Content is a vital component of any website or any marketing/advertising tool, for that matter. However, this was realized only lately that it is important to have good content on the website. Earlier, having a website meant designing visually creative pages. Importance of content was always ignored and it was just thought of as placing some text in between various pieces of graphics. However, with the advent of search engines, importance of content gained prominence. The advantages of having good content finally started receiving its long due significance. With the importance of content growing for websites, the need for web site content management systems has also increased.

There are various factors that bring the importance of web site content management under prime consideration.

• Putting relevant quality content on the website will clearly define the objective of the website and convey the business/company/product profile.
• A website with good content will have visitors spending more time on it and returning to the site often.
• Having properly structured niche content will increase the website's credibility and may help in converting a visitor into a potential customer.
• Content with adequate number of keywords will make the website search engine optimized, thus improving its visibility on search engine results.
• Other websites will want to link to quality content rich website. This will increase the number of referral visitors to the website and also its exposure to search engines thereby increasing the overall popularity of the website.

Having understood the importance of content, it is also essential to know the web site content management process. There are various ways of getting good content. You can write the required content yourself and get it tweaked from a professional editor or you can directly hire a professional content writer. However, before doing the above steps of directly writing the content or getting it written, the objectives for having a proper content should be clearly defined. This could include making decisions about:

• Target audience with relevant demographics, if applicable.
• Length of the content and its structure.
• Specific words that need to be used and number of times they should occur in the entire content.
• Distribution of the content over the website.
• Frequency of updating the content.
• Use of appropriate web site content management system.

A website with tidy, crisp, and persuasive content will definitely have lot of visitors hitting the site regularly. No matter how multimedia rich and flashy your website is, rich content is now a mandatory requirement for the survival of your website.