Today more and more number of IT companies is outsourcing their web development services to developing countries like India. There are plenty of good quality outsourcing web development companies located in India and provide a ready resource of quality talent.

So why outsource?

There are many reasons why many a web development company in India has received lucrative outsourced projects from abroad. Most IT companies find that they incur greater cost savings by leveraging services from a web development company India. In addition to that most of the Indian software engineers possess a high quality of education and even language does not pose a problem as with other countries such as China etc.

Much more than cost savings!

There are several benefits an IT company can obtain by outsourcing its web development services to India. While earlier the main focus used to be on cost savings, today the reason India is a preferred outsourcing destination is because of the high caliber of talent here. The Indian standard of education is very high and hence the quality of engineering talent is also high.

Realization of ROI

By leveraging dedicated website development services in India, many foreign companies are finding tremendous benefits, not to mention an almost immediate realization of ROI. With dedicated timelines and strict adherence to project schedules product launches are made on time, with the result that the IT company can now begin to realize ROI that much faster.

Flexible engagement model

In addition many web site development company India are following a stringent and highly process oriented engagement model. That means that irrespective of whether the IT Company is a start up or a full fledged organization, the relative go to market timelines will be eventually accelerated.

Non-core issues handled

Apart from this several outsourcing web development companies also seek to undertake infrastructure issues. For example a regular ODC modeled company that also incubates the client's development facility will most often take care of tertiary issues like HR, legal aspects as well as recruitment functions. That also means that the IT company can now focus on only its core competencies as most tertiary aspects are handled by the outsourcing company in India!

Domain expertise

Many companies located in India specialize in dedicated niches of various industry verticals. That means that no matter what your niche is or what category your product belongs to, India can deliver high quality web development services. The engineers here possess a high quality of domain and technical expertise. India is preferred for outsourcing projects not just for cost savings but also for the quality of services offered.

Making your web site easy for international visitors to understand is what website internationalization is all about. There are times when differences in vocabulary may crop up. This can even happen across different industries in the same country.

One of the ways you can help your readers is to start a Glossary.

In your glossary you can list industry specific words and all words you use commonly where others may not have the exact same understanding. If you explain a process in your communication, think of including verbs in your glossary.

The key to making your glossary work for you is to strive for accuracy, clarity, and ease of understanding.

Accuracy

In some cases a lack of accuracy can have devastating effects.

• In health issues.
• In reference to using machinery.

Clarity

A glossary's aim is to give a clear meaning to the words you use. Keep your explanations as clear as possible. If they only lead to further misunderstandings or do not answer the readers questions, you would be better off without one.

Ease Of Understanding

Keep your glossary very easy read and people will enjoy reading it. Pay attention to the general appearance of the glossary as a whole as well as the individual explanations.

An Added Value

After ready through a well done glossary, the reader may well come away feeling appreciative of the easy to read informative experience. It is a wonderful touch of thoughtfulness to your international visitors.

Non-native English speakers will greatly appreciate its value.

Prepares For Translation

A glossary is highly recommended in certain industries where specific vocabulary requires expert translations.

In some instances some people feel they can take a dictionary out and provide translations of key vocabulary in languages other than their mother-tongue. This can lead to further misunderstandings. A glossary well done is far better than taking on translation skills when you do not have them.

However, your glossary will be of significant value to a professional translator once you decide to offer multilingual services.

Glossaries are also appreciated in non-technical areas too. Cultural habits differ. People can use vocabulary differently. Glossaries provide insight into how you communicate and provide a base for cross-cultural dialogue.

Ten years ago you could include a hit counter on your website and announce proudly that your site was doing "very well" as soon as the number reached 100,000. The current process is not nearly as simple or straightforward. The internet works in complicated ways that have evolved to solve a number of small problems. Consequently, concrete statistics are often difficult to obtain. If you believe the number of online visitors is a reliable indicator to gauge the popularity of your site or the potential sales of your product, you should consider the following:

1. Hit - Every time a user requests a file on your site (a page, not a picture or link to another site) it counts as a hit.

2. File - When a file or page is actually sent to the user, it counts as a file. Files normally outnumber hits, but neither is very useful in measuring traffic. Any IP can request all of the files on your page several times in one hour without any actual involvement from the user.

3. Impressions - This is a concept that has existed in advertising for many decades. For example, a 2-page magazine advertisement counts as one "showing of a creative concept". This equates to one impression every time a reader sees it. If your web page contains five small banners, you could have 10,000 page views, but 50,000 impressions.

4. Page Views - Almost everyone believe this is the most important traffic statistic. This term simply refers to the number of times any particular page has been viewed. This metric can be useful. However, values can often be over-inflated and should always be considered in conjunction with unique visits.

5. Visits & Unique Visits - A visit is simply logged every time a remote IP requests one of your pages for the first time in a timeout period. A unique visit is usually defined as "one visit per IP per day", regardless of timeouts.

The above are all very important metrics, but understanding them properly is key. The best way to decide how your site's traffic is performing is by creating a formula. If you know what you are doing, you can develop your own formula. However, there are plenty of effective formulas currently available. A basic idea of how to evaluate your traffic involves reviewing monthly averages, unique visits and page views. This will give you an idea regarding how many individuals visit your site, how many pages they view, and how long they remain.

A basic formula from MarketingExperiments.com would be:

C = 4M + 3V + 2(I-F) - 2A

This formula shows that conversions are a product of motivation (M), value (V) and then the friction (F) elements minus the incentives (I). This will help you determine how many customers are likely to purchase your product. However, you need all the values first! You can purchase online analytic tools or download them for an upfront or monthly fee. All of them can return useful data to a webmaster.

If you are not an expert webmaster, or you do not understand many of the technical intricacies of web traffic, you should download Google Analytics. This is one of Google's new free products, and all you require is a GMail account and a web site. The program provides easy to read analytic data in a web-based form for your website. This can make it easy to determine which metrics would be most useful for analyzing your online traffic.

Michael Ehlert
RevUpYourWebBusiness.com