Not every site needs a site map, they can certainly be a good idea. Site maps provide a dual purpose: They provide search engine spiders easy access to all of your site pages and they provide site visitors easy access to all of your site pages. The difference is that search engines and visitors access your site map differently and therefore there are different methods that need to be applied to creating site map(s) that are friendly for both engines and search spiders.

Small sites typically don't need a site map so long as all pages are linked in the main navigation. Once you get into main and sub-navigation menu's then site maps are helpful in allowing search engines and visitors to quickly find anything they are looking for within just a couple of clicks. A single site map can be used for both purposes or multiple site maps can be created. Here we'll address creating site maps for spiders and humans separately.

Site Map For Spiders

.xml file

An .xml document should be added to your site's root directory containing links to all site pages. This .xml file should then be referenced should be compiled and placed into a proper .xml document which should be uploaded into the root directory.

Robots.txt file

With your .xml site map file in place you must then make it accessible to search spiders. Reference the site map in your robots.txt file by adding a line for sitemap: URL (example: sitemap: http://www.polepositionmarketing.com/sitemap.xml)

Keep current

Be sure that your .xml file is updated and uploaded frequently, or at least as often as pages are added or removed from your site. Large sites should implement an automated site map update monthly or even weekly or daily.

Site Map For Visitors

Navigation links

A site map designed for human visitors is just like any other website page. Link to the site map page should be included in the primary navigation or the site's global footer. Visitors should be able to find this link without too much searching.

Additional page links

Site map should also be linked from various pages within the site such as Help pages and your custom 404-redirect page. This helps point visitors to the site map as a quick and easy means to find what they need.

Overview

It's helpful to provide a short overview paragraph at the top of your site map page. This can be a nice introduction should someone land on this page directly from a search engine or elsewhere.

Heading and layout

The layout of the site map should present a clear visual hierarchal structure or your website. Both headings and sub-headings should be used above properly grouped links.

Text links & descriptions

Site map should primarily use textual links and page should not be cluttered with images or other distractions. It is also a good idea to provide an additional short description (provided there is room) for each link that allows the visitor to better understand where each link will take them.

Keep current

Be sure that your site map is updated and uploaded frequently, or at least as often as pages are added or removed from your site.

As I said above, not every site needs a site map. But those that do should be sure that the site map(s) they create are actually benefiting them. And the best way to do that is to make sure your site maps provide maximum usability for visitors and search engine spiders.

Anyone can have a website, but is that website going to be seen by anyone?

There is so much more that needs to take place when building a website. Most people have no idea. Websites need to have good content, proper keywords, good hosting etc...

Do you really want to know how to create a website that is steps above most and one that will make you money? If you answered "yes" then you need to follow the rules of CTPM in order. CTPM stands for:

Content

Traffic

Presell

Monetize

Good Content will get you alot of traffic. Preselling is when you build a relationship with visitors, not treating them like another digit to your bank account. People visit this site looking for ideas to improve their lives, so that's what must be focused upon. The last step is monetization. This should be the least of your concerns.

Pick a niche that you know something about or at least a little bit about. This will make building content alot easier. Don't worry about doing anything else except writing good content. I know you are saying "I can't write", but don't let that get you down. Do some research on the topic you chose and pick out some key topics and write about that. It doesn't have to be award winning, just keep writing.

Once you have Content the the rest is very easy.

If you want the rest to be very simple in a step by step format you should check out SBI (Site Build It). Domain name, hosting, analyzers, keyword research etc are all included at one place. They'll even help you find a niche.

SBI over delivers unlike anything I have ever seen.

This site will help if you are an experienced website designer or someone who knows nothing at all. I've never seen anything that even comes close.

When you get that profitable site up and running you can send me part of your profits. My address is 4934 East St... Just Kidding. But really do check out the site. You'll be so impressed.

Become the expert on the block.

There are many factors that you need to consider when hiring a webmaster, you need to ensure that you will get customer satisfaction as well as good value for money. You would hate to choose an inexperienced webmaster who cannot meet your requirements because you would have to go through the whole process again to get the job done. It means if you made any partial payment you may lose that which will then lower your budget when looking for another webmaster.

Firstly you have to identify the places that you can find these talented webmasters who have the skills to complete you job. There are many relevant forums such as DigitalPoint, WickerFire and Web Talk Forums where you will be able to post exactly what you need and people who are capable will get in contact stating a price if you haven't set a maximum budget. Aside from the forums there are specific websites that aims to connect freelances with clients so that you can get all your work done much easier and in a timely manner. You could also ask your friends and family to see if they have been in the market in the past for something similar and found a reliable good webmaster, this will also take a lot of the risks out because you know that they are here to make a living and not out to scam unsuspecting people.

If you are going to search the forums or websites for a webmaster you should be very cautious about what you state in your thread and make sure you don't miss any important information out that may prolong the process.

This is the kind of information you should always state when creating a project on a forum or freelance website:

• Exactly what you need doing, try to include as much detail as possible as it will make it easier for the webmaster to quote you an accurate price. It will also prevent the conversation in between telling the webmaster what they need to do. If you can do this successfully they should have everything they have to get started as soon as you accept the quote.
• Deadline, one of the most important things for a webmaster is to know the maximum deadline. This will also remove the factor of them having to rush a job to get it done to an unexpected deadline because if the webmaster was to miss any deadlines it will look bad from their side which may deter many other people from using them in the future.
• Maximum budget, this is quite important in the fact that it will eliminate any webmasters that charge over your budget so is well worth putting into the pitch somewhere.
• Any additional information that you feel will be beneficial to the chosen webmaster.

After you have set your project up you will get overwhelmed with responses and quotes from people who believe they are capable of meeting your requirements. You then have to go through the responses one by one to see if anyone stands out from the crowd, your budget will be a major deciding point at this stage because if anyone has quoted an amount over your budget you can discard that right away.

You should always ask for samples of previous work so that you will be confident in your decision and don't choose anyone that is simply after your money. Any reputable webmaster will have a portfolio showcasing their talents and strengths ready for you to take a look at. Each forum or website will have a rating system in place so you can see how successful they have been since starting as a freelance webmaster. Take a look at their history and feedback to see what comments past customers have left as this will be the only information you can rate them on.

When you have found the webmaster you want to take on, the next step is to arrange payment. Many people will require a 50% upfront or a deposit of some sort to show the webmaster that you are serious about this and want the working doing. If you are new to the freelance website/forum you will not have built any reputation or feedback so they may request full payment upfront to secure the job. Check their feedback before you make any payments but if it seems to be 100% positive then everything should run smooth.

You can use payment methods such as escrow or paypal to make things a little safer as if you don't get what was promised you can file a charge back and have a good chance to get some, if not all of your money back. Try to build a good reputation on these websites so that in future if you need any work doing it will be a lot easier to have a smooth transaction.