Here's an analogy for you. Yesterday, I was working my butt off in the gym on the cardio machines, panting wildly with sweat dripping off me and my face as red as a beet. Not the most attractive sight, but I figure, you're at the gym to work out right? I might as well "go hard" or "go home", as they say.

As I looked around me, I could see all these people simply going through the motions. There they were, minus perspiration in their shiny new lycra and expensive gym shoes, casually walking on the treadmill or lazily turning the wheels on a bike while reading a book or glued to the TV screens in front of them. Only a few seemed to be there for the actual purpose of working out. The rest seemed to be there to check out the talent or to simply keep up the appearance of fitness, while doing the bare minimum.

Huh? I don't get it. Why have these gym bimbos paid so much money for a gym membership and all the related gear if they aren't going to take full advantage of their investment?

Then it struck me - these gymbos were just like those companies who spend thousands of dollars on a shiny new website with all the bells and whistles like graphic design, blogs, shopping carts, web analytics, the lot and then fail to take advantage of it. I see it so often, regardless of company size. Web sites that could easily be bringing in loads of traffic and revenue simply wasting away because nobody can be bothered tracking visitor activity, analyzing trends or checking for search engine compatibility and usability.

These companies are simply keeping up appearances, investing heavily in Internet technology because their competitors are doing the same. But no thought has gone into the search engine compatibility of the site, how usable it is for visitors or whether it meets accessibility guidelines. They don't look at their site statistics, they don't check for broken links and they sure as heck don't investigate why their sites aren't converting traffic into customers. What a waste!

Is your web site working hard enough for you? Run it through the following 20 point fitness assessment to find out:

- Is your site fully search engine compatible? Are all your pages being indexed by the major search engines?

- Do you track your visitor statistics on a regular basis? Do you use the information provided by your visitor statistics to improve your site?

- Is your web site accessible to visually-impaired visitors? Does it meet the international standards set down by the Web Accessibility Initiative (WAI)?

- Do you know which sites and search engines provide you with the most traffic? Do you use this information to increase your traffic further?

- Do you track the source of all reported errors in your site statistics and fix them promptly?

- Do you know which keywords your site was found for in the search engines? Have you conducted keyword research to determine what search terms your target markets are looking for so you can optimize for them?

- Does your web site HTML code validate to W3 standards? Do you check for validation regularly?

- Does your site contain zero broken links? Do you check for and fix broken links regularly?

- Has your site been fully search engine optimized to integrate your target search terms into your Page Titles, META Tags and visible page text?

- Have you created and submitted an XML sitemap to Google Sitemaps?

- Have you created and submitted a sitemap to Yahoo Site Explorer?

- Have you checked to see if your site meets Google's Webmaster Guidelines?

- Do you measure your visitor sign-ups and conversions on a regular basis? Do you tweak your landing page copy to increase the conversion rates?

- Is your site navigation intuitive and are your visitors following the navigation paths you intended?

- Do you encourage feedback from your site visitors and provide an obvious way for them to provide such feedback?

- Are there at least 250 words of text on your home page to satisfy search engines?

- Does your site contain a visible, text-based site map to aid user navigation?

- Do you have an ongoing link building campaign running to secure more incoming links to your site and improve your site's link popularity score?

- Does your site have a high percentage of repeat visitors? Are the majority of your visitors staying on your site for more than a minute?

- Do your search engine referrals and site traffic figures grow each month?

Unless you can answer yes to all the questions in the above checklist, your web site is not working hard enough for you and needs a workout. Get to it!

There are many factors that you need to consider when hiring a webmaster, you need to ensure that you will get customer satisfaction as well as good value for money. You would hate to choose an inexperienced webmaster who cannot meet your requirements because you would have to go through the whole process again to get the job done. It means if you made any partial payment you may lose that which will then lower your budget when looking for another webmaster.

Firstly you have to identify the places that you can find these talented webmasters who have the skills to complete you job. There are many relevant forums such as DigitalPoint, WickerFire and Web Talk Forums where you will be able to post exactly what you need and people who are capable will get in contact stating a price if you haven't set a maximum budget. Aside from the forums there are specific websites that aims to connect freelances with clients so that you can get all your work done much easier and in a timely manner. You could also ask your friends and family to see if they have been in the market in the past for something similar and found a reliable good webmaster, this will also take a lot of the risks out because you know that they are here to make a living and not out to scam unsuspecting people.

If you are going to search the forums or websites for a webmaster you should be very cautious about what you state in your thread and make sure you don't miss any important information out that may prolong the process.

This is the kind of information you should always state when creating a project on a forum or freelance website:

• Exactly what you need doing, try to include as much detail as possible as it will make it easier for the webmaster to quote you an accurate price. It will also prevent the conversation in between telling the webmaster what they need to do. If you can do this successfully they should have everything they have to get started as soon as you accept the quote.
• Deadline, one of the most important things for a webmaster is to know the maximum deadline. This will also remove the factor of them having to rush a job to get it done to an unexpected deadline because if the webmaster was to miss any deadlines it will look bad from their side which may deter many other people from using them in the future.
• Maximum budget, this is quite important in the fact that it will eliminate any webmasters that charge over your budget so is well worth putting into the pitch somewhere.
• Any additional information that you feel will be beneficial to the chosen webmaster.

After you have set your project up you will get overwhelmed with responses and quotes from people who believe they are capable of meeting your requirements. You then have to go through the responses one by one to see if anyone stands out from the crowd, your budget will be a major deciding point at this stage because if anyone has quoted an amount over your budget you can discard that right away.

You should always ask for samples of previous work so that you will be confident in your decision and don't choose anyone that is simply after your money. Any reputable webmaster will have a portfolio showcasing their talents and strengths ready for you to take a look at. Each forum or website will have a rating system in place so you can see how successful they have been since starting as a freelance webmaster. Take a look at their history and feedback to see what comments past customers have left as this will be the only information you can rate them on.

When you have found the webmaster you want to take on, the next step is to arrange payment. Many people will require a 50% upfront or a deposit of some sort to show the webmaster that you are serious about this and want the working doing. If you are new to the freelance website/forum you will not have built any reputation or feedback so they may request full payment upfront to secure the job. Check their feedback before you make any payments but if it seems to be 100% positive then everything should run smooth.

You can use payment methods such as escrow or paypal to make things a little safer as if you don't get what was promised you can file a charge back and have a good chance to get some, if not all of your money back. Try to build a good reputation on these websites so that in future if you need any work doing it will be a lot easier to have a smooth transaction.

Selecting a domain name - Domain name provides an identity to a website. It confirms your space on the internet as it denotes the name of your website that is entered by a user in search box to land on your site. For instance- yahoo.com, sujivan.org, usa.net and so on. Usually the user should opt for a domain name that ends with .com, .net or, org. These are the most common extensions used by the surfers. Many companies offer domain names at discounted rate, so keep an eye on online discounts if you want to purchase domain name at discounted price.

Web Hosting - Every website that is being launched requires a web hosting for database support and web application. Many service providers offer free web hosting service, this should be avoided and instead go for companies providing this service by taking some nominal monthly fees. Otherwise chances of the host offering free web hosting to put up their banner on your site is there which may prove harmful for your business. If the user does not have much traffic they can go for shared hosting and when increases switch on to solo web hosting traffic.

Website design and development- Next step is to hire a professional web designer to design your site. Take a note that the designer should have knowledge of HTML which is basic requirement for web designing. If you desire increased traffic to your site make sure that it is pleasant looking, fast downloadable and dynamic. Once web design part is complete then move for website development. Hire a professional web developer to develop advance functionality of your website.

Content creation - Content management and creation is one of the most important aspects of any website. It can be considered as heart of any site, as relevant information, goals, objectives, discussions, etc fall under the content category. Can you imagine any website without content? Not possible, it's the backbone of every site whether personal or commercial. The content should be to the point and relevant, devoid of any grammatical errors.

Search engine optimization - To get increased traffic to your website, it is essential that it is visible in first or second page of major search engines like Google, msn and yahoo. This can be done by search engine optimization of certain keywords that the user is likely to enter in the search box. Higher rank in the search engine lands more visitors at your website. You can hire an SEO expert or give this work to your web development company who has this facility.

Thus these were certain essential key steps for starting up a successful website. These are followed by other website enhancing tools like online marketing, multimedia designs, graphics, flash, ecommerce, database application, logo design and website maintenance.