Ten years ago you could include a hit counter on your website and announce proudly that your site was doing "very well" as soon as the number reached 100,000. The current process is not nearly as simple or straightforward. The internet works in complicated ways that have evolved to solve a number of small problems. Consequently, concrete statistics are often difficult to obtain. If you believe the number of online visitors is a reliable indicator to gauge the popularity of your site or the potential sales of your product, you should consider the following:

1. Hit - Every time a user requests a file on your site (a page, not a picture or link to another site) it counts as a hit.

2. File - When a file or page is actually sent to the user, it counts as a file. Files normally outnumber hits, but neither is very useful in measuring traffic. Any IP can request all of the files on your page several times in one hour without any actual involvement from the user.

3. Impressions - This is a concept that has existed in advertising for many decades. For example, a 2-page magazine advertisement counts as one "showing of a creative concept". This equates to one impression every time a reader sees it. If your web page contains five small banners, you could have 10,000 page views, but 50,000 impressions.

4. Page Views - Almost everyone believe this is the most important traffic statistic. This term simply refers to the number of times any particular page has been viewed. This metric can be useful. However, values can often be over-inflated and should always be considered in conjunction with unique visits.

5. Visits & Unique Visits - A visit is simply logged every time a remote IP requests one of your pages for the first time in a timeout period. A unique visit is usually defined as "one visit per IP per day", regardless of timeouts.

The above are all very important metrics, but understanding them properly is key. The best way to decide how your site's traffic is performing is by creating a formula. If you know what you are doing, you can develop your own formula. However, there are plenty of effective formulas currently available. A basic idea of how to evaluate your traffic involves reviewing monthly averages, unique visits and page views. This will give you an idea regarding how many individuals visit your site, how many pages they view, and how long they remain.

A basic formula from MarketingExperiments.com would be:

C = 4M + 3V + 2(I-F) - 2A

This formula shows that conversions are a product of motivation (M), value (V) and then the friction (F) elements minus the incentives (I). This will help you determine how many customers are likely to purchase your product. However, you need all the values first! You can purchase online analytic tools or download them for an upfront or monthly fee. All of them can return useful data to a webmaster.

If you are not an expert webmaster, or you do not understand many of the technical intricacies of web traffic, you should download Google Analytics. This is one of Google's new free products, and all you require is a GMail account and a web site. The program provides easy to read analytic data in a web-based form for your website. This can make it easy to determine which metrics would be most useful for analyzing your online traffic.

Michael Ehlert
RevUpYourWebBusiness.com

You know when it comes to doing anything in life its all about implementation. Sure at this juncture you may be overwhelmed and a little confused about what to do. You may have lots of ideas but you just do not know where to start.

As a result you do not implement anything you just get confused and overwhelmed and then nothing happens. The first thing you need to do is identify your strengths. This is where you are going to begin.

When it comes to building a website you know that its core value is based upon the information it provides. Secondly that information needs to be organized logically. Then that information needs to make sense to your readers and also needs to be understood by the search engines.

So having good site structure will benefit all parties concerned. At this point you probably have something in mind about what you want to do online - in other words a subject that you want to build your site around.

If not you have some reason for wanting to build a site in the first place and that may be just to share it with friends and family or to make money.

Identify your ideas and write them down. Once you have cleared your mind then you will be in a far better position to move onto the next task.

The main thing is to understand the main structure of the internet and that is to provide information which can be delivered through multiple mediums such as video, audio, or straight content.

Then just make sure that you can deliver this effectively and you will have a solid foundation to build on.

Web development is accomplished by following a dedicated growth cycle, during which a web developing professional concedes number of stages. The process is initiated by understanding the needs of client and target audiences for the website. However, there is no final stage of web development, as it is a continuous process. The process may require steady modifications after it is introduced in the cyber space.

The expert web professionals fuel the web development. These professionals carry years of expertise in the form of knowledge and skill sets. Website development is an art and web developers are like artists, who produce unique web portals. These professionals must be equipped with a number of qualities to win acclaim in their work. These qualities are achieved by acquiring related skill sets.

A Webmaster must be proficient enough to understand the purpose statement given by client and prepare objective statement for the website to be developed. It is the combined effort of client and web developer, which shape up in the form of basic aim of a website. Apart from these, the client as well as web developer must decide the target audience.

The next aim of a website must be to analyze the most appropriate option for the domain of a particular website. The domain name is one of the most critical factors of website development. It is responsible for generating traffic for the web and improving its ranking in search pages. Also, you must be aware of various SEO techniques to aid the effectiveness of website developed by you.

It is in the hand of web developers to employ most efficient tools and techniques to end up with a website, which proves to be a feather in his cap. The professional must be expert in designing templates and graphics for the website and utilizing back end coding for betterment of the website. Apart from professional web developing skills, the website must be backed by cemented contents to increase the worth of website manifolds.

As the website is introduced on Internet, there is a need to constantly keep a watch on its improvement with time. One must not fail to remember that there is a galaxy of websites sharing the same platform as shared by your own website and you need to secure a unique place for your website. For this reason, it is said that website development is a unremitting process, which never comes to a halt.