The initial client-developer discussion is an integral part of the Web design process. This article will take a look at both the client side of the development procedure, as well as the best practice methods for Web developers to employ when speaking to their potential business partners.

Your business is ready for a Web site...
Or so you think. Before you take any further steps, let's take a quick look at the simple reasons why you may want to invest in a Web site in the first place.

• Sell products over a greater range than you currently do
• Offer your services over the internet
• Consolidate or begin advertising through the internet
• Get your brick-and-mortar location out to the masses

All of these reasons can really be lumped into the super-category titled Increasing Business - the prime goal of any worthwhile advertising campaign. Generating authentic business and receiving solid leads is virtually money in your pocket; and in this day and age, the internet is the best domain for advertising your products and services. People turn to the internet to look for information like no other. In fact, it seems as though the internet is even replacing God in today's search for answers.

Do some research on a few of the longer queried Google keyword-phrases. Chances are you'll come across some gems like What do I do if my boyfriend is cheating on me? Or how do I get my children to enjoy Vegetable X?

For driving traffic to your soon-to-be Web site, you need to give users the potential to stumble upon your domain with their search engine queries. After all, what good is your Web site if nobody can find it?

Forget everything you know about Web development.
To achieve the seemingly simple goal stated above, you need to look for a Web designer who stays on the cutting edge of the technological market while being up to date in their development practices. You want them to employ certain Search Engine Optimization tactics, and if they don't offer such services, you at least want them to make sure your new Web site is SEO ready. Further down the road, you might want to contract an exclusive SEO company to do your internet marketing or even do it yourself; but if your new Web site is not configured properly at its nuts and bolts, you're going to need a comprehensive ground-up redesign. And let's not try to waste any money in this endeavor.

First thing's first: After you browse the internet for local developers or even check the regional phone directories; you must get to know your developer. And when I say get-to-know them; I mean get to know the quality of their work. At this point in the game you shouldn't even have made a phone call or sent an email inquiry. It is imperative that you take a close look at their Web sites and portfolio (if available). If what you see is visually appealing, consider it an added bonus, because, chances are, you're looking in the wrong places to measure their worth.

Key point: Know what you're looking for. The face of the site is actually not that important. Don't be influenced by sites constructed solely upon Flash, or sites using a little too much dynamic Javascript. This after all, can only hurt you in trying to get your Web site indexed by the major search engines. Your best bet is to right click on the page and check out their source code. And when you're done with that, if you're using FireFox (which you should be using), go to View on the top toolbar and choose to view the page without style. This is a close representation of what search engines are seeing. Try running a spider simulator on the page to really see through the search-bots' eyes.

When viewing the source code, if you don't see a DocType Declaration in the first line, let that be your only red flag and move onto the next developer. Another item of interest for you is standards compliancy. To check for this, run the page through the W3C's Page Validator Tool. While search engines don't necessarily see valid XHTML as a requirement, the closer the page comes to standards compliancy, the easier it will be read by search engines. It's a correlation-not-causation type of relationship. Also worth noting is that if Web pages are produced by a company, check and see who your developer is and their relationship to the pages that you were viewing. For example, if you like Page X in their portfolio and it was developed by Designer Y, don't settle on having Designer Z do it in the same way unless they work on the same team or were trained in the same vein. One more thing to scan for is a comment which may or may not exactly be . Remember, you're paying a good chunk of money for a custom page, don't settle for a recycled template. You want a unique design for your unique service proposition. If you specifically want your designer to use a template, make sure they design using the same conventions that appear throughout the template.

Next up: Say no to Flash, nested tables, and all dynamic content other than CSS and basic Javascript. Checking for nested tables in design is really just keeping an eye out for a few too many tags that start with < tr >, < td >, etc. If they start nesting within each other in a recursive cycle - steer clear. This is an old convention for design that mimics the printed page, yet it is still a popular development practice. While developers still get away with such design, mainly because it has the capability to construct beautifully looking pages, sites built with these conventions will ultimately fail and break down as browsers and search engines move toward a more standards compliant approach. So, unless you are displaying tabular data, don't use tables or ask for them in your Web design. Whatever tables can accomplish can also be done with CSS.

Enter Cascading Style Sheets
An in-depth knowledge of CSS, or Cascading Style Sheets, should be the one qualification you look for in a Web developer. CSS can provide powerful, accessible, and aesthetically beautiful design in the right hands whilst replacing messy and bloated code. If you do require some dynamic or user-behavior delegated content, make sure your designer is comfortable with Javascript as well (this is mostly used for form validation, calculators, or complex image galleries).

Now that you know the criteria for choosing a Web developer based upon principles of design; let's move onto extended and comprehensive service. While it's not a traditional component of a single Web designer; maybe you'd like to hire a developer or development team that offers a complete Web hosting package including domain registration and email setup. While they're at it; wouldn't you like a few guaranteed site modifications and some technical support, to boot. Be wary of designers who design-and-drop. What happens when the next version of IE comes out (certainly guaranteed to break more than a few Web sites)? Or when you no longer offer Product X or you change your address, phone or fax. Do you really want to hire a new developer or draft one of your administrative assistants to decipher somebody else's code?

In so far we have taken a look at what to look for when contracting a Web developer. Say no to nested tables, Flash and messy markup. Say yes to standards compliant CSS and XHTML.

In the next installment of this article we will further discuss the interlocution between contractor and client in Search Engine Optimized Corporate Web Development.

Millions of web designers and developers have chosen Adobe Dreamweaver as their software of choice for website creation. Even with the incredible amount of built-in functionality that comes standard with Dreamweaver, there are many web applications that require a vast amount of hand coding to implement. Web Developer Suite from WebAssist is a Dreamweaver extension bundle that helps eliminate hand coding and opens up a vast dynamic frontier for the average Dreamweaver user.

Web Developer Suite consists of the following individual WebAssist Dreamweaver extensions:

• DataAssist - for complete database administration
• SecurityAssist - for user management, login, cookies and sessions
• Digital File Pro - for mastering file upload and download
• Universal Email - for processing form email on your website
• Dynamic Dropdowns - for dynamic dropdown menu creation
• Cookies Toolkit - add server-side cookies with one click
• Pro Maps for Google - dynamic or static Google maps API integration
• Validation Toolkit - for validating any type of form information
• iRite - for integrating WYSIWYG text editors into websites
• Database Starter Kits - for both PHP and ASP

Each extension is installed individually within the Dreamweaver extension manager, and is accessed via the WebAssist toolbar added to Dreamweaver. The real value of the Web Developer Suite lies in the ability to code advanced website function in a fraction of the time it would take to hand code. Each extension operates from a wizard-like interface that clearly walks you through the steps needed to configure your task.

DataAssist creates complete database administration page sets with a few clicks of the mouse. Automatically generate web pages that add, delete, update, view or search your database. If you use Dreamweaver templates, DataAssist allows you to use your site template when generating pages. The resulting pages flow seamlessly into your website and are fully customizable via CSS.

SecurityAssist generates all the pages and code needed to create secure user registration and log in pages for your site. It teams up with Cookies Toolkit to utilize cookies and session variables to prevent unauthorized access to any pages you wish to restrict on your website.

If you need a Dreamweaver extension to control digital file upload and download, Digital File Pro is the extension of choice. Through a wizard-like interface, you can easily enable database file upload and download through your website. It's an excellent tool for webmasters who provide digital files such as MP3s, e-books, PDFs, images, photos, videos and any other type of downloadable file format.

Web Developer Suite also includes Universal Email, which is an extremely handy extension for emailing form input from your website. Universal Email even operates without a database, so it makes a great tool for emailing website contact form submissions. Emails can be formatted as text or HTML, and Universal Email includes a WYSIWYG HTML editor for creating your HTML email messages.

Pro Maps for Google inserts static or dynamic Google maps into your website. Addresses can be entered manually, from a file or even from your database recordset. The Google map API is fully configurable, with custom pointers, map controls and size. It's an excellent extension for inserting maps into dynamic websites.

Web Developer Suite also includes Validation Toolkit, which is WebAssist's form validation extension. Validate your form input client-side or server-side with a wide assortment of validation rules. By controlling form data input on your website, you can help reduce spam submissions and protect the integrity of your data.

The final Dreamweaver extension included in the Web Developer Suite is WebAssist's WYSIWYG form field text editor, iRite. Based on the popular FCKeditor, iRite allows you to insert a text editor in a Dreamweaver form for inputting valid XHTML code without needing any knowledge of HTML. iRite is a great extension for developing custom content management systems or just a simple way for clients to keep their own websites updated.

Web Developer Suite from WebAssist is an excellent addition to anyone's Dreamweaver toolbox. The cost of Web Developer Suite is a steal for the enormous amount of website function that is packaged in the bundle. Web designers can offer much greater website functionality to their clients and recoup the cost of the extensions in one project. There is no restriction on the number of sites you can build with Web Developer Suite, and no restrictive "per site" licensing. For web designers looking to push their websites to a new level, WebAssist Web Developer Suite is a must-have Dreamweaver add-on.

What do you think is the most important aspect of a website? Let me put the question the other way around. When you go online and visit websites what do you look for? The first thing you want is information. This helps us to make decisions.

Before you buy a car for example you want to know what the safety ratings are and how many miles per gallon it gets. Then you may want to compare it to other cars in that category. All this information is provided through content.

Good content on a site helps you to make decisions and when you experience this you feel you are getting results. As a consequence of this credibility develops and you will use this website as a reference guide which means you may visit it again.

This makes sense right? It's funny because often the secrets to success lie right in front of our eyes. Many times we tend to look elsewhere rather than our own actions for answers. Good content will not only benefit your site visitors but it will also help you climb the ranks in the search engines.

So when you create a website you want to build it in a way that it can provide good content. Good content is brought about by good research. Research is key as this will help you to put a solid foundation in place.

Good content will provide good advertising opportunities and your recommendations will have credibility which will lead to sales - either of your own product or somebody else's.

While all this may seem a little over your head at this point it will all become clear as you work your way through it. Start with a subject you like and start researching niches relative to it. Then you will be focused and in a far better position to build a money making website.

To learn how to put all this together select any of the following links.