When it comes to building a website you need to build it with one thing in mind and that is your visitors. Your website needs to be structured in a way that makes sense to those that visit it.

While visiting your website if they become confused they will merely hit the back button and you will be left with nothing. Your site needs to make sense and as a consequence you need to lay out the content of the site in a clear concise manner.

Avoid clutter and make sure that your navigational structure is easy to follow so that they can find what they are looking for quickly and easily. Structure it in a way that they will follow the path that you desire them to follow.

Not only do you need to cater to your human visitors but you also need to take care of your robotic visitors. You want to ensure that the search engine spiders can read and understand the content on your site.

This will enable your site to become indexed within the search engines faster for your desired keywords. To ensure this happens you need to focus on relevancy as this will help all your visitors.

To conclude search for things that you like using the search engines and make note of the sites that you find are helpful in providing the information that you are looking for then use this as an example. This will help you stay focused and provide a good site with good layout and content for your visitors.

'Fully integrated' is a term used to describes websites that are progressive enough to include virtually every form of online media in their web presence.

If you look at sites like Yahoo, Forbes and virtually any of the major television network sites you can gain some idea of what I am taking about.

These sites contain either news of blog information. They also contain original video streaming sources and audio streams including podcasts. These sites tend to subscribe to the idea that the web user wants it all and should be able to find it all when they visit the business site.

A fully integrated site will often use flash or other animated or moving text. The interesting dynamic is that the best of these sites understand navigation and ease of use remains a critical concern for guests.

Forbes, for example is highly adept at slideshow type presentations on a multitude of topics. It could be top selling cars, entertainers, vacation hot spots, etc. These slideshows are optimized for search engines and are easy to breeze through.

It seems as if a site like this has the potential to garner some of the same consumers of media that have been courted mostly by network television or traditional newsprint.

Most fully integrated sites did not start off that way. In most cases they worked through issues they could easily address and then added features as their knowledge and confidence grew in relation to the their site development skills.

That's something I have always suggested. Do the best you can at developing a site with the most comprehensive development techniques at your disposal. That doesn't mean you have to have a fully integrated site in order to conduct business, but it does mean that you do not simply wipe your brow, release a sigh and suggest to yourself that your work is finished.

The truth is there are more skills in online web development that are being released than ever before. More programs are working with each other allowing a new robust platform for online use. The role of online web development is an ever changing - ever growing function in relation to how you manage your site and in the use of the most effective marketing tools available.

Many sites will develop an internal compass that provides the date they want to upgrade the website to include new functions. In essence they treat their website like software developers treat upgrades. Some will even go so far as to indicate their website has gone from version 1.0 to version 1.1 or 1.5. The idea is to challenge their own thinking in relation to developing a website even after the website has been launched.

This has the potential of keeping visitors interested in finding out what improvements you will come up with next.

Perhaps the greatest development rule of thumb is that you should always strive to be more integrated by attempting to meet the real and perceived expectations of your site visitors. This mentality will always give you a new goal line in your race for the perfect business.

There are two approaches to DIY Website Construction.

The first is to go about gathering and purchasing all of the components separately. The second is to buy a package that has all of the components and build your website yourself using the tools at your disposal.

When you think about what you will need for a DIY Website Construction, consider the following:

• Domain Name
• Web Hosting
• Templates or HTML program
• Keyword Research
• Content generation
• Autoresponder
• Sitemap submission
• Community or forum for support

If you don't do this on a regular basis, putting all of the pieces together for a DIY website may seem overwhelming.

But you don't need to put all of the separate components together to do your website yourself. You can buy a package that combines the best of everything.

One thing, though. Your best bet is NOT one of the domain name services. These services allow you to get a "brochure site" up quickly. But they don't help you generate a website that sells. And, unless you are putting up a website just for friends and family, there's no use in a website that doesn't sell.

Instead, you should look for a package company whose goal is to make your site sell. They're not there to sell lots of additional components, they want you to succeed.

For one price, you should get your domain name, web hosting, templates, keyword research, an autoresponder, email addresses, sitemap submission, statistics monitoring, and more. You also want to make sure that there is some level of support for the community whether it is phone based technical support or a welcoming forum.

If you're not ready to put all of the components of a DIY website together yourself yet, I recommend Site Build It for a package deal. It includes all of the necessary components and has a very supportive forum community.

To get the SBI package deal, click through to my Small Business Website Marketing Blog.