'Fully integrated' is a term used to describes websites that are progressive enough to include virtually every form of online media in their web presence.

If you look at sites like Yahoo, Forbes and virtually any of the major television network sites you can gain some idea of what I am taking about.

These sites contain either news of blog information. They also contain original video streaming sources and audio streams including podcasts. These sites tend to subscribe to the idea that the web user wants it all and should be able to find it all when they visit the business site.

A fully integrated site will often use flash or other animated or moving text. The interesting dynamic is that the best of these sites understand navigation and ease of use remains a critical concern for guests.

Forbes, for example is highly adept at slideshow type presentations on a multitude of topics. It could be top selling cars, entertainers, vacation hot spots, etc. These slideshows are optimized for search engines and are easy to breeze through.

It seems as if a site like this has the potential to garner some of the same consumers of media that have been courted mostly by network television or traditional newsprint.

Most fully integrated sites did not start off that way. In most cases they worked through issues they could easily address and then added features as their knowledge and confidence grew in relation to the their site development skills.

That's something I have always suggested. Do the best you can at developing a site with the most comprehensive development techniques at your disposal. That doesn't mean you have to have a fully integrated site in order to conduct business, but it does mean that you do not simply wipe your brow, release a sigh and suggest to yourself that your work is finished.

The truth is there are more skills in online web development that are being released than ever before. More programs are working with each other allowing a new robust platform for online use. The role of online web development is an ever changing - ever growing function in relation to how you manage your site and in the use of the most effective marketing tools available.

Many sites will develop an internal compass that provides the date they want to upgrade the website to include new functions. In essence they treat their website like software developers treat upgrades. Some will even go so far as to indicate their website has gone from version 1.0 to version 1.1 or 1.5. The idea is to challenge their own thinking in relation to developing a website even after the website has been launched.

This has the potential of keeping visitors interested in finding out what improvements you will come up with next.

Perhaps the greatest development rule of thumb is that you should always strive to be more integrated by attempting to meet the real and perceived expectations of your site visitors. This mentality will always give you a new goal line in your race for the perfect business.

If you have ever been to a "bad" website, you didn't need an expert to tell you it was a bust. Maybe you didn't know exactly why it was bad, but dysfunctional web sites tend to exhibit similarities that make them unlikely success stories.

For instance, have you ever visited a site and wondered "what are they selling anyway?" I know I have. I get frustrated with websites like these and quickly start my search again for a website that focuses on the information I was looking for.

A well designed website can either make or break your website success. The tips below will help you get started and to learn what works for a successful website. These tips are by no means all-inclusive; you will also learn a lot through "trial and error" just as with any brick and mortar business. These tips will however, help you to avoid web blunders that hinder even more seasoned web developers and designers.

Must-Have Tip #1 - Make it clear what you do. Find a niche market and don't try to be a "jack of all trades" selling multiple and unrelated products, services, or information. Instead, figure out who your target market will be, and what products and/or services you provide that will appeal to this market. Then, stay on topic; don't throw in a bunch of irrelevant information just to try and lure visitors. They will resent the deception and you'll lose customers.

Note: It is very important to note that search engine crawlers index and categorize your website based on the text and content you provide on each page. The content on each page is also compared to all other pages on your site, so having a cohesive set of pages that focus on your niche product or service is always better than trying to provide too many products or services.

Must-Have Tip #2 - Do your visitors know how to contact you? You would be surprised how many websites leave no way for a customer to contact them with questions or to order their products and services. Think about it this way: if you stopped into a store that provided widgets, and no one was around to help you or answer questions, how comfortable would you feel spending money with that company? You wouldn't, of course, because if they can't even make themselves available for questions before the sale, they certainly won't take time for you after the sale.

If you worry about getting too much spam, or receiving unwanted phone calls by leaving your contact information on your site, make sure to add your business phone to the federal "Do Not Call" list, and use a contact form instead of just providing your email address. This won't eliminate the problem of spam (what does?) but it will make it more difficult to abuse your contact information.

Note: Always respond to email in a timely manner. Treat them as you would any business phone call. Customers typically expect a higher-than-average response rate when shopping or doing business on the internet; if it takes you longer than 24 hours to respond to an email you will probably lose a customer. Even an "I received your email and will respond to your question shortly" is better than waiting too long to get back to a customer.

Must-Have Tip #3 - Don't use flash introductory pages. Everyone knows they are fun and entertaining, but if your site is designed for sales, a business, or for a professional purpose, what will they add to your site? In fact, for many, these are just another added aggravation they have to wade through to get to the information they really want.

Note: If you must use a flash intro, be sure there is a "Skip" feature clearly marked so visitors can bypass it if they choose.

Must-Have Tip #4 - Focus your web copy on satisfying the needs of your customer. Content can make or break the sale, or determine whether a visitor stays or finds another site to shop. Be sure to provide your costumers with unique and interesting words to help pique their interest and differentiate your products and services from your competitor's.

A well-thought through home page and a few articles that prompt a desired action, while simultaneously provide information to help your visitors quickly (in one or two clicks max) find and pay for products and services will keep them interested, and coming back again and again for future information and purchases.

Note: Consider hiring a contact writer if you're at a loss with web content. This may be a significant investment, but the results, and the success of your site, will definitely be worth it in the long run!

Must-Have Tip #5 - Update, update, update. This cannot be stressed enough; if you provide no reason for visitors to show up on your site again, why would they? If the information is the same week after week, month after month, who would want to? Even your local Wal-Mart will provides weekly sales flyers to entice shoppers back to their store! Keep your site fresh and updated!

In closing, I am sure you are reading this article because you want a professional website. If you have programming skills and can write your own code, great! If not, there are many affordable, quality online website builders available; many hosting packages also provide web software and templates. With a little elbow grease and effort, you can build and maintain a successful website as well!

Some working knowledge of J2EE or JSF is assumed for this article.

Like some of you I've been frustrated with this technology known as JSF or Java Server Faces. There are several different flavors out there that are built on the shoulders of JSF. For instance Oracle's ADF (Application Development Framework). Oracle ADF Faces Components is a set of over a 100 JSF components that let you build a richer user interface for your Java EE applications. Oracle ADF Faces also includes many of the framework features most needed by JSF developers today.

That is great, and in many ways it will make life easier to develop in a JSF environment. Some items you will find available in these "add on" packages have a real benefit. For instance, as of the date of this article, I was very surprised that a File Upload is a feature still not implemented in JSF in respect to using natural jsf tags. There are ways to accomplish this task in JSF but they are not native JSF approaches. The process is a "no brainer" in just about every other framework available today, including asp.net.

Another simple task (I thought) was having a data table present the results of a query in an editable format. Possibly to update a user record or shopping cart. After working in other technologies it was very efficient to return a result set to a data table object and let that object take care of some of the trivial behaviors and characteristics of the table itself. When I started exploring JSF I was frequently and at every turn becoming more and more frustrated in trying to duplicate some of the most basic of processes similar to managing records through data tables.

There are not a whole lot of resources out there yet on JSF although it is growing steadily, and I found that all too often the resources that I was finding on the internet either didn't apply to the more simple tasks or the information was just completely wrong. One example of that was that it was stated in one article I read that you cannot use command buttons inside of a JSF data table. The recommendation was to use JSF hyperlinks instead when trying to perform an action from a data table due to a bug in the framework that prevented command button actions to fire if the button resided inside of a data table.

At first I thought "you've got to be kidding me"! Then I remembered that I've been finding a fair amount of "bogus" information in regards to JSF development so I decided to do further research and discovered that information to be less than accurate as well.

I simply had to find a way to populate a data table through a result set and get a command button to fire an action and pass all of the data in the data table to the backing bean to update the record. Multiple command buttons would exist as well as hidden fields pertaining to id numbers and so forth. Pretty basic stuff and we've all done it before with relative ease.

It turned out that the solution was in fact a simple one. "Binding". You've heard about it and read about it. But this approach was something a little different as far as I could find.

Many of the blogs and articles that I read dealt with passing the values as parameters and following the steps to define the parameters in faces.config files etc., then retrieving the parameters in a backing bean. Processing the passed data required another set of procedures to utilize mapping to each of the field parameters passed and then processing could begin.

That seemed like a whole heck of a lot to me just to retrieve form data. Then it occurred to me that I should be able to "bind" a text field component on a page to a backing bean. Once it is bound then all I have to do is extract the data. And that's all there is to it. My query returned results and pre-populated a data table including text fields with the values of the query pre-populated in the text fields.

Each one of those text fields was bound to a "HtmlInputText" type in my backing bean. It was not a String type like other approaches define. Doing that does require you to map parameters and populate that String variable through your set methods once the form is submitted.

What I found is that if I bind my text field to a property of text field type that it solved my problem of passing values from a data table, and I didn't have to define parameter fields anywhere in any xml file. Now that I had that figured that out I needed to figure out how to get the value of that property that I've bound my form field to, well why not getValue()?

I personally hadn't seen any examples online or in books for retrieving the value from a form binding it to the type of form element it was and simply use the getValue() to pull out the value of the object. Used like this getParameterFromForm().getValue().

Let me clarify that I am NOT saying that trying this approach isn't documented anywhere, I find it hard to believe that I've had some stroke of genius that no one has had before in the world of java, especially since I'm coming from .NET and ColdFusion.

After doing that I no longer had any problems passing form data to my backing bean. I was able to dynamically populate data tables with any number of records including any number of command buttons within that data table and I didn't have to concern myself with remembering to define parameters in any other areas of the application.

So put simply you can bind your form fields to properties of the same type in your backing bean, and then extract the value of that object using getValue() if you prefer over utilizing parameter string mapping and similar approaches for processing form data. I found it to be easier and less time consuming which has costs associated to it as well.