This is a question you will have to address. Many folks just a build a website but do not think out why they are really doing it. As a result they don't take it seriously and therefore they do not get serious results. This makes logical sense right?

A website in and of itself means nothing unless it has visitors and achieves a certain objective. So you have to be clear what you want to achieve as this will help you focus on your research and build a site that can achieve your objective. Quality research will help you build a quality website.

To build a business online you are going to have to build a relationship with your site visitors. You will need to show them how to connect the dots and you can only do this by providing valuable content that is benefit driven.

Furthermore you are going to have to show them solid evidence of how your product or service can help them achieve results. Connecting the dots means moving them closer to their outcome. Once they can follow this and see how it will work for them you will naturally build credibility which will result in you having a profitable website.

As mentioned when you build your site you want to clearly have your visitor's objectives in mind so that you can address their concerns and overcome their objections. If you can help them achieve their goals it will be a win win situation for all parties concerned.

There are many ways to monetize websites for multiple income streams. And this article is just about that. Read on to discover 3 most popular ways to monetize websites made available to you for free.

Google AdSense

Google AdSense is the most popular among all webmasters since it is the easiest monetization plan available online. All you have to do is just add the AdSense code in your web pages to let Google decides what the best possible ad for that particular page is. By the end of the month, you will be paid according to how many clicks you got and how much the advertisers are willing to pay for each click.

The only downside is its earnings potential can be so low since it is at the end of the advertising value chain. But what you can do is continue building more contents (at least 150 web pages) based on your keyword research, optimize each page for specific keywords and market it to the whole wide world. By doing so, you can get maximum SEO benefits and make your visitors keep on coming (and eventually, keep on clicking to your AdSense ads)

Affiliate Program

By joining affiliate programs or through some sort of affiliate networks, you can have the opportunity to sell others' products and earn commissions for each sale. It is just like helping others to sell their products and get paid for your marketing effort. And the major benefits of selling affiliate products are:

• No product development: The owner had created the product
• No sales copywriting: The sales pages are already written
• No merchant account: You don't need to process the order
• No customer service: The merchant deal with any customer problem, not you.

So basically, you are leveraging on others' product to make money online. However, be careful and curious if the affiliate networks are charging you money since most of them appear to be kind of get-rich-quick scam. Nevertheless, you can start with established affiliate network such as Clickbank and LinkShare.

Sponsored Links

Sponsored links are sites that pay for placement in web space, which in this case can be in one (or all) of your web pages. The advertisers are willing to pay for such placement mainly to attract traffic from your website visitors. Depending on the number of visitors, you can charge them a once-off payment or recurring monthly fee. Either ways, you can monetize your website the easily.

In fact, this can be great income sources if your website enjoys high Page Rank (PR) of 3 and above. However, be very careful not to be penalized by Google. If you do, your website can be dropped from Google index since they hate webmasters who sell text links in their website for PR trade. What you can do is to keep your text link ads relevant to your website theme as much as possible so that Google do not find it too obvious.

Therefore, choose a website builder that can cater all of the monetization plans. After all, you don't want to limit your earnings potential due to software inflexibility, do you? After using SiteBuildIt for few years, I found that it has the capability to monetize website seamlessly.

Not every site needs a site map, they can certainly be a good idea. Site maps provide a dual purpose: They provide search engine spiders easy access to all of your site pages and they provide site visitors easy access to all of your site pages. The difference is that search engines and visitors access your site map differently and therefore there are different methods that need to be applied to creating site map(s) that are friendly for both engines and search spiders.

Small sites typically don't need a site map so long as all pages are linked in the main navigation. Once you get into main and sub-navigation menu's then site maps are helpful in allowing search engines and visitors to quickly find anything they are looking for within just a couple of clicks. A single site map can be used for both purposes or multiple site maps can be created. Here we'll address creating site maps for spiders and humans separately.

Site Map For Spiders

.xml file

An .xml document should be added to your site's root directory containing links to all site pages. This .xml file should then be referenced should be compiled and placed into a proper .xml document which should be uploaded into the root directory.

Robots.txt file

With your .xml site map file in place you must then make it accessible to search spiders. Reference the site map in your robots.txt file by adding a line for sitemap: URL (example: sitemap: http://www.polepositionmarketing.com/sitemap.xml)

Keep current

Be sure that your .xml file is updated and uploaded frequently, or at least as often as pages are added or removed from your site. Large sites should implement an automated site map update monthly or even weekly or daily.

Site Map For Visitors

Navigation links

A site map designed for human visitors is just like any other website page. Link to the site map page should be included in the primary navigation or the site's global footer. Visitors should be able to find this link without too much searching.

Additional page links

Site map should also be linked from various pages within the site such as Help pages and your custom 404-redirect page. This helps point visitors to the site map as a quick and easy means to find what they need.

Overview

It's helpful to provide a short overview paragraph at the top of your site map page. This can be a nice introduction should someone land on this page directly from a search engine or elsewhere.

Heading and layout

The layout of the site map should present a clear visual hierarchal structure or your website. Both headings and sub-headings should be used above properly grouped links.

Text links & descriptions

Site map should primarily use textual links and page should not be cluttered with images or other distractions. It is also a good idea to provide an additional short description (provided there is room) for each link that allows the visitor to better understand where each link will take them.

Keep current

Be sure that your site map is updated and uploaded frequently, or at least as often as pages are added or removed from your site.

As I said above, not every site needs a site map. But those that do should be sure that the site map(s) they create are actually benefiting them. And the best way to do that is to make sure your site maps provide maximum usability for visitors and search engine spiders.