In layman language Web 2.0 means the second generation of web development. The first generation web development is considered to be the great dot-com bubble of late 90's and the rupture of which around late 2001 triggered ubiquitous reactions that the Web was over hyped. Concept of second generation of Web development started after a media conference between O'Reilly and MediaLive International. In this brainstorming session it was realized that the web has thrown up more interesting applications and Web technology has emerged more important that ever and the word Web 2.0 was coined. Web 2.0 is a business revolution making a bent towards the web as a platform. Web 2.0 doesn't have a definite boundary and there are several things encompassing a core. Web 2.0 is visualized as principles and collection of numerous sites running on those principles at some distance from the core.

Since then Web 2.0 has remained a top level discussion for proper definition and boundary that is yet to be reached. One can simply say blogs, social bookmarking, wikis, podcasts, RSS feeds, and lightweight business over a single platform. Web is no more one way, now uploading, and downloading of information happens simultaneously, sharing and distributing contents across networks leveraging the power of "Long Tail".

Web 2.o includes numerous practices. Here are some typically implemented practices by websites:

• Well-off internet applications based on Flex or Ajax.
• This intend to allow information intended for end-users, such as contact information, calendar events, geographic coordinates, content life, social relationships etc
• Presentation is separated from content through Cascading Style Sheets (CSS).
• High-end APIs (Application programming interfaces).
• Content Syndication through RSS or Atom.
• Facility for content creation through users, also by machines from client side or server side.

Content Syndication: Syndicating partial or whole content through standard protocols such as RSS, Atom, and RDF by using XML so as to be used by the end-users for their need.

Some misconceptions on Web 2.0:

• Curvy designs (This curvy structures became widely popular at the same time, designers also started making more websites with this cool looking styles)
• Use of Ajax or Flex (Which happens to come in the same time of Web 2.0, No doubt that websites with web 2.0 architecture needs these to work well.)

Web 2.0 is not an alien to criticism and had its fair share. Here are some criticisms leveled at Web 2.0

• Web 2.0 is not a new version of World Wide Web at all. It merely uses the technologies and architectures of Web 1.0.
• Ajax is not substituting the HTML protocol; it's an additional layer over HTML.
• Blogs or social networking was features of Amazon.com since 1995 when the word called Web 2.0 dint exist. It's way more than only blogs and social networking.

The key element to your success is you. It is what you do today that will determine whether you succeed or fail. Beyond that it comes down to consistency. It's what you do every day that will bring results. Sporadic efforts here and there will not yield success long term.

So your first objective is to figure out what you are going to build a site around. Write down your interests and various topics that may be relative to those interests. Once you have a list then its time to start researching.

The key to effective research is focus. Focus can be achieved by understanding what your objectives are and what can help you achieve those objectives. As you know you need traffic to your site to have any hope of making money. No traffic means no money.

So you will need to research markets that have a high level of activity online. The ideal scenario is to find keywords that get searched a lot and have little competition. With that said you have to be careful.

Competition in actual fact is good because it means that there is money to be made in that market. So what you need to do is find ways to enter the market using less competitive keywords yet still be able to generate income relative to the main keyword.

For example with weight loss there are many ways to enter that market without going after the main keyword. Example; lose belly fat, or lose weight by eating healthy foods and so on. I think you get the idea.

Once you have the keywords that you can compete with you will then need to build your site using each keyword to build a page around. You will need to structure your web pages so that you get the right keyword density.

To conclude there are lots of site builders out there to help you with this. The one I had the most success with was site build it. They cover all of the above and also take care of the hosting. This way all you have to do is engage in your passion.

Last February, I received a call from a man in Wisconsin asking about my writing services. He was particularly interested in having me rewrite the copy on his Web site. I was very surprised and wondering how in the heck he got my name. Then he mentioned something about my being my Internet hosting service's "customer of the month." I was very pleasantly surprised. After I spoke with him, I logged onto my email and there was an e-newsletter from my host server. And, yes, I was the "customer of the month," and my Web site was the featured site for the month.

Of course, I quickly hastened to my site and checked the traffic. I was up to over 300 visits to my home page for the morning, and the day was to end with 796 visits! I don't believe I'll ever see numbers like that again. I also received several other calls from people interested in my services.

It wasn't a complete surprise that my site was featured. Last year, I had filled out a "success story" response form on the company's site. I was later interviewed and told that I would be used as a case study. But the case study never materialized so I had forgotten about it. Thus I was very pleased when my site landed in their e-newsletter as the featured site.

My host is one of many companies where you can register domain names and get your business online. They will build a site for you; or, if you are cheap like me, you can build your own.

When I began my business a few years ago, I waited a whole year for my brother who owns an ad agency in L.A. to professionally build my Web site for free. Now he's kind of successful, and he didn't get that way by doing a lot of free work for relatives. At the time, my server was doing a lot of radio advertising claiming you could "build your Web site in 20 minutes." One day after nagging my brother once more, he became exasperated and said, "Why don't you just build your own."

So I did. I called the company and they provided templates and lots of help. I chose an animated template with a layout ideal for showcasing a portfolio. There was a bit of a learning curve. I had to play around and call for help a few times. It took me longer than 20 minutes; yet, technically, the commercial was accurate: you could really get a home page up with your contact info in 20 minutes. I believe I spent about 20 hours to get my Web site to the point where I was willing to "publish" it.

One of the advantages I have found about building your own Web site is that you don't have to rely on an outside Web Master to update it. Sometimes those fellows are swamped and it can take awhile. If I want to put a new project in my online portfolio, I can do it in a few minutes. Or if I want to add something new to my list of services, I can quickly type it in and it's done.

I found a huge difference in how I was perceived in the business community once I had a Web presence. Suddenly, I was taken seriously. These days when someone asks, "What's your Web address?" you should have it ready. And it should never be "under construction." Visitors find that very irritating. It's really not that hard to get a presentable Web site up.

As I mentioned earlier, there are numerous places where you can go to build a Web site. Just Google "do it yourself Web site" and you will get numerous options.

It is very inexpensive. My site costs me less than $100 a year for 20 pages. Some places are even cheaper. Compared to the thousands of dollars one can pay a Web designer, it's a sweet deal.

That's not to say that I don't believe in professionally designed Web sites. I still want one with more bells and whistles. I'm just waiting on my brother.

(Since initially writing this piece, my server has made the process even better. It's more professional, a lot more pages available ... and more bells and whistles.)