Here are essential things that you have to understand in web development.

1. Web appearance and Usability

Most newcomers often think that appearance of web site is the measurement of how it will fare in terms of traffic and visitors visiting the site but this premise is not totally true.

Yes, appearance is really important in web design but it is not the sole measurement of success of a site. Of course it will not be good to see if the site is shabby and not maintained properly but aside from appearance, you have to consider the usability of each content and links that you have posted there.

If example you posted large beautiful image but it is unrelated to content of your site, do you think your reader will appreciate that? No, viewers will likely appreciate a relatively small image related to your content than an image that is totally unrelated no matter how pretty it is.

Usability is a key in web design. Do not just put pretty but totally unnecessary images. All images and links should be useful to your site.

If you are building a portfolio, post only related sample projects that you have previously work and you don't have to mention the projects that you did not accept.

If you want use the site to sell products, it will be better if you describe them in brief and concise way and avoid unnecessary description.

2. Purpose

What is the purpose of your web site? Do you want to earn additional income? Do you want to use the site to display your portfolio? Or do you want to sell and trade goods?

Purpose will likely to give you the design that you need. If you are a member of affiliate marketing, then you have to post marketing ads to your site to generate income through pay-per-click method.

If you are designing a web site to use it as your portfolio, then you have to post there your resume and sample projects that you have done in the past.

If you would like to sell or trade goods, then you can have to post all your products, pricelist and payment options in the web site.

3. Information

Information enriched websites are the ones who always get new visitors everyday. There are many web sites being launched in the Internet everyday but not all these web sites will offer new and updated information everyday or every week. Most of these web sites will likely to offer the same articles and tidbits for the rest of the year.

If you don't update your site often, your visitors will likely to loose interest in visiting your site, as there will be another site to offer new and more exciting articles and contents.

Competition is hard in web sites that is why you have to keep it updated to current new trends and new information to make them return to your site.

You can consider weekly newsletter as part of your web design. This is one way to keep your site interesting and informative to readers.

Lex Parsimoniae is Latin for "Law of Parsimony", which pulled out into its simplest form is the The Law of what can be spared, should.

This is a theory that I have been studying for the past year and through observation believe that this can be applied to all situations that require a more efficient, functional solution. This paradigm has many names, but is best know as Occam's Razor. His razor suggests that when resources are limited or when speed of function is essential, design / complexity trade-offs should be based on what does the least harm to the probability of success, however that is defined.

Form is Function

There is a school of thought that beauty in design results in good function, but I prefer to subscribe the fact that just concentration on the functionality will by its very nature, create its own aura of design. Sometimes, the focus on functional efficiency inspires a feeling that goes beyond aesthetics and ultimately give us the sense that its form is of a higher echelon.

Barrier To Entry

The brain is an amazing piece of kit. One of its most amazing functions is its ability to optimise when processing data. Each brain has been trained over many years (or maybe it inherently has the ability) to simplify individual objects into groups. Instead of seeing each individual blade of grass, the mind sees a field. Millions of pieces of data grouped into one object because it knows, to comprehend millions of pieces of grass would take and enormous amount of effect. Effect that could be focused elsewhere. So it generalises to make life easier. This sort of information overload can happen in design as well; Too much will distract from your likely objective. Remember that 7 Second Rule? If your web app or website has 7 seconds to impress then wouldn't you prefer showing off your functional muscles? How useful your app is? and not long it takes to load the really cool (bandwidth crunching) design? Remember how it easy it is to make your mind up about someone when you them for the first time. Same rules apply.

Just Do It!

What are your objectives and goals? Hopefully, when developing a web app or website, to make your (or your users) life easier! And let's remember, this 'thing' we call the Internet is broken. So don't break any further with dodgy CSS and bloated javascript. Functional Turn Around is the most impressive aspect for me these days. Spend time developing how the app works, refine it, refine it again, then again. Then when it works, design around the edges. If you like Latin phrase then try this one:

"entia non sunt multiplicanda praeter necessitatem", or "entities should not be multiplied beyond necessity"

For more information about Occam's Razor and various other development theories, read this Design and Development Blog at www.gammatan.co.uk

The concept of web development may include more than a singular ecommerce website.

I have talked about the subject of web development in light of positively constructing a website. I've also talked about the mentality needed to envision the entire site prior to launch so you have some idea of where you want to go. The goal also included the need for a plan for growth and site expansion.

This article looks at the subject from the point of view of a corporate office with a few satellite offices that support and expand the potential of the primary business.

In a brick and mortar store environment it is often true that a business will start in a singular location. As trust is built through longevity and commitment to quality and service the business grows. If the business does well the owner may decide to develop a second store in another city within the region of primary service and support. Other stores may be opened as a result of the ongoing success of the overall operation. The idea is multiple stores - one brand.

Web development may be the mirror image of the brick and mortar model. Why do I say mirror? Well, because in the case of an online environment an ecommerce business owner may be better served by starting with the secondary stores and building up to the primary online business portal.

If you're thinking, "That does seem backwards," allow me to explain.

These satellite stores should have direct links to your primary site. Each satellite may have its own emphasis, but will always relate to the thrust of your main business. The end goal remains the same, multiple stores - one brand.

Why develop more than one site?

In web development the idea of more than one site could mean improved site rankings for your primary site and additional opportunities to reach potential customers.

Think of it this way. Each satellite website you develop can take on a distinct list of keywords or phrases. Each will be associated with your primary product. All content on the site will be geared toward the specific keyword or phrase.

If you have four supporting sites that can go online at the same time as your primary site you have five distinct opportunities to reach consumers with your message. Work to optimize each site for search engines and select unique and researched keywords or phrases for each site.

Is that the only benefit?

By developing your web presence this way you begin the process with backlinks already in place from the satellite sites to your primary web presence. As your Search Engine Optimization (SEO) strategies begin yielding results they should do so in all five instances and ultimately this effort benefits your bottom line.

By having five separate sites that market the same product from a slightly different vantage point the potential improves for increased sales. This is true not just because there are more sites for consumers to view, but because search engines will connect with this scenario and provide improved rankings earlier.

Proper web development may include more than one site and more than one approach as the vehicle used to maximize the overall potential of the product or service being marketed.