I had to run into the supermarket the other day to pick up a few items. Unfortunately for me it wasn't the store I do the normal weekly shopping at, so I was unfamiliar with where everything was. To make matters worse it was one of those massive stores where you can buy groceries and probably find a contractor to build a house for you.

Nothing bothers me more when I walk into one of those huge stores and have to spend a good hour to find a gallon of milk. Your website should not be this way either.

I have listed a few ideas that should help make your website more user friendly to your customers so they are not overwhelmed when they type in your web address, and at the same time, know they can trust you.

First and foremost you need visitors to your website. With little effort you can have about 200 to 300 unique visitors each day. That can be done just by registering your website on Google, Yahoo, Ask and the other search engines. However the goal here is to attract customers not just visitors. You will need to get those numbers up. You need to find ways to attract new customers. A good way is to advertise. If you are on a limited budget sign up for an advertising website`s free account at first, and then as sales pick up, move over to their premium account. There are a variety of advertising websites out there. Develop a plan to use them all.

Once you have visitors you need to make your website user friendly. In other words easy for someone to navigate around and find what they are looking for. Hire yourself an experienced web designer. A real good one is worth their weight in gold. They will design you a website that is not only user friendly, but also one where visitors will want to continually come back to and tell their friends about. Once that happens, the sky is the limit.

Build trust and confidence with your customers. Your customers want to know that you are not some fly by night web company. They want to know if they order from you, you will deliver and if something goes wrong, they can get a hold of you. Put on your website a contact page. Let your visitors see how they can get a hold of you via email, phone, physical address and so on. Do not forget to respond promptly to your customers when they do contact you. In today`s world of "I need it yesterday", people will move on to your competitors if they don`t hear back from you within the same day, sometimes faster.

To go along with the above tip and to add on to the trust factor, provide detailed information about your company. Post your company history, your mission statement, and what means the most to you about being in business as it relates to your customers.

So there you have it a few tips to help your website out. Implement them to build a better online presence.

By: Bruce A. Tucker

In any type of sales if you're not tracking your leads, your sales, your conversion rates, etc. then you are missing out on an opportunity to expand and grow your business; in the Internet Marketing world this is especially true.

There are plenty of free tools on the Internet nowadays that allow you to see how many visitors you are getting, what geographic location they are in and 'how' they got to your website. The 'how' they got to your site is the most important question of all.

You may be getting 500 visitors a month of which 300 may be coming from advertising source 'A' with another hundred coming from advertising source 'B' and yet another 50 visitors coming from advertising source 'C' with the rest coming in small increments of 1-5 from different ads that you've placed on the Internet.

One good reason to track your website visitors is it lets you know whats working in contrast to that which is barely working if working at all; this way you can save time and energy focusing on what works and tossing aside what doesn't.

Another excellent reason is, as stated before, to save time. You want an online business to enjoy the increase in time available to spend with your family, on hobbies or on whatever you want to do. If you're laboring at a computer all day wasting time on what doesn't work then you are also wasting precious time that would better be spent elsewhere.

There are all kinds of free trackers on the Internet but one of the best I've ever seen is Google Analytics. You can see everything from the number of visitors your site had from day to day, but you can also see their geographical location as well as how they were referred to your site. This is very important as you want to know what is working and what isn't. Another benefit of Google analytics is that it doesn't leave a little box at the bottom of your page which allows both you and all your visitors to see your site statistics. With Google Analytics you place a small piece of code at the bottom of your page which is invisible so only you have access to your stats.

A system that can be used to manage the content of a website is called content management system (CMS). In other words, CMS is a tool to create, edit, and remove details/information in a website. The definitive advantage of the CMS being that you can carry out most of the task without any technical expertise.

The contents managed can be of various types that include web contents, media files, e-documents, online transactions, etc. and they are classified based on the requirements.

Types of CMS

The different types of CMS are as follows,

Browser based CMS:

The most convenient and the cheapest CMS is the browser based CMS. It is easy to access and can be edited from anywhere in the world. Most of the other CMS require software to be installed but whereas this CMS does not require any software and can be simply logged in by using a username, password and the contents can be edited.

Transactional based CMS:

This type of CMS can be employed by E-commerce organization where they need to manage large data of transactions though online.

Digital based CMS:

Information is also stored in digital format, hence the digital equipment needs to be organized and kept in a system that is effective and functions properly. For this purpose, you can use a digital asset management system which will help in organizing all the media files. The digital media may contain audio, video, stills, graphics, and other media related files.

Business Process CMS:

This is a CMS which is related to transaction details such as invoices, sales order, application forms, etc. Further, the system offers the businesses to integrate and expand in the corporate environment and also provides the support to organize the work steps systematically and improve better communication among the users.

Enterprise CMS:

This system offers the users to access, scan, store and manage all information within an enterprise. The system supports all types of functions, it can be web based or E-commerce based or CRM. The enterprise CMS is designed in a way that can integrate with client server and hosted solutions.

Finally, it is very essential that you need to understand the various types of CMS which enable you to decide on the one that best suits your business. If you are not sure about the CMS that works cost effectively and efficiently for your business, contact us and we are happy to offer you the best possible help.

Vijayakumar Palaniappan
Marketing Manager
Samran Technologies