Depending on where you want to take your business, a multiple niche website can be an excellent platform with which to expand your business and cover a larger market. It could also be a good choice for you if your interests and expertise vary greatly. However, you also have a choice to just focus all your energies on building one site and staking your reputation on it. So will a multiple niche website be a good choice or will one big authority site increase your chances of success? Let's take a look at the benefits and limitations of each option:

Multiple Niche Websites:

A multiple niche website offers you an opportunity to reach several different segments of the market all at once, allowing you to cover as much ground as you can using just one or a few sites.

Advantages

A multiple niche website lets you communicate to multiple groups of potential customers and possibly close a business transaction from there. It also helps maximize your initial website building efforts, particularly because you only need to build each site around a single design concept.

Multiple niche websites can also showcase your flexibility and comprehensiveness of services that you offer. It's like having a multi-specialty site that attracts clients and customers from several different market segments and then doing business with them. Once your site has been around for sometime, it could easily pick up a minimum of 1,000 to 3,000 hits per day - even more when you've gained enough reputation and recognizability in the business.

Disadvantages

The disadvantage of a multiple niche website rests mainly on its design. Since you will be promoting different products and/or services from a single site, imagine how it would look like to a visitor. One site = hundreds of related links. And we're not just talking about internal links either.

A multiple niche website is essentially your store from which you'll be running your business. Once you're actively participating in the industry, it shouldn't be long until you find external links that you might want to refer to your visitors. Now imagine the chaos - dozens of links, banners, buttons, ads, graphics, pages upon pages, all coming from just one direction, each one crying out for attention.

If you can't manage it well, a multiple niche website can grow to be a multi-headed monster, each one heading for a different direction and demanding a different type of approach. In the end, there is a danger that you could be competing with no one else but yourself.

Build multiple niche websites if...

- You have the expertise and the experience in the specific niches you want to focus on.

- You have the skills, time or manpower to devote for the development of each niche.

- You have the resources to spend for the demands that a multiple niche site will require.

- You have established an organized and well-designed business processing system to handle transactions such as sales, discounting, customer service, subscription, etc.

- You have the patience of a saint and the eye for detail of an IRS auditor.

Single Authority Site

The single authority site is just that - one site offering excellent products or services pertaining to a single niche or industry.

Advantages

One big authority site is perfect for people who want to build their expertise in only one field or niche. If there's one thing you can do well and you want to make it your business, take this route. It's easy to set up, doesn't require a lot of resources and is relatively cheaper to run. You could also concentrate all your efforts here and become a respected guru in a specific field instead of being the internet marketer who juggles with multiple industries and never quite achieving expert status.

Disadvantages

If you made a mistake in your choice of niche, a single authority site can fizzle out like a short matchstick. When it goes, it goes and there's nowhere else you can turn to or fall back on, unlike a multiple niche website where there are other things going on for you.

You could also miss the opportunity of providing products and services for a wider market segment, thus limiting your income potential. If the niche you chose has a limited market, your site's traffic counter will reflect that in the number of hits it receives.

Build one big authority site if...

- Your expertise is limited to only one area and you are confident you can comfortably grow in it.

- You want to become a known authority in that niche.

- You have limited knowledge or training.

- You want to focus all your time, effort and money developing one big authority site versus a multiple niche website.

In fact easy web programming languages are already here right under our noses. Awareness of easy alternatives to popular but more complex systems based on Apache, Perl, PHP, and Ruby and their frameworks is minimal because of marketing forces.

Technology is supposed to make our lives easier but this promise has not been delivered to web developers especially. The page centered way that web applications are created forces programmers to tie many parts together with extra code that isn't needed in traditional (non-web) programming. The complexity of it all scares away the beginners and causes professional developers to be unproductive (and bald).

The popular web development culture advocates programming features like REST capability and stateless pages but these features actually complicate the development process. If you don't know what REST is, or what stateless pages are then you'll appreciate what I'm about to say: You shouldn't need to understand those ideas to create web applications. There are some programming systems which abandon these ideas, and in so doing they make web development simpler and even enjoyable. They also do receive a certain degree of disdain by the "establishment", but for those willing to think outside the box the benefits can be substantial for some kinds of web projects. This article will discuss some of these systems in short.

Seaside, http://www.seaside.st- The Seaside web development framework (also known as the Heretic web framework) is a system which provides almost a complete stack (provide your own database). It includes an HTTP server, automatic application sessions, transparent state management, live development and debugging, Ajax libraries and more.

Seaside developers code in the venerable Smalltalk language to build their applications. With a combination of an easy to use component-style page generation metaphor, support for cascading style sheets, and the powerful expressiveness of Smalltalk the Seaside developer enjoys tremendous productivity.

Seaside is an open source project with a liberal license and is available for both free and commercial Smalltalk platforms.

Run BASIC, http://www.runbasic.com- Run BASIC is a zero configuration web application server that features an extremely easy web development metaphor, suitable for the beginner. In one easy install it provides an HTTP server, automatic application sessions, transparent state management, tightly integrated BASIC programming language, inline CSS capability, graphics library, an XML parser and SQLite database support. Even with all the included functionality, the programmer is not confronted with a lot of complexity because of Run BASIC's built-in easy to use commands.

Run BASIC brings to the web the easy programming that BASIC has historically been known for. It is suitable for personal projects, educational situations, small business apps and more. There is an interactive version of the system hosted at the Run BASIC website so that anyone can try their hand at writing code. Cost: $59.95

Sun Labs Lively Kernel Project, http://research.sun.com/projects/lively- The Lively Kernel project is a web programming system developed at Sun by the inventor of the Smalltalk programming language. It is very cutting edge and very novel. It turns your web browser into a Javascript development environment and it includes a scalable vector graphics based windowing library. While this system may not be appropriate for some commercial websites, it is suitable for online games and educational curricula. Lively Kernel provides a kind of personal laboratory for building very dynamic applications that work in a browser.

Lively Kernel is supported in Safari and Firefox 2 and 3, but Safari is the recommended platform as of the writing of this article. It is licensed under the GPL2.

If you have decided to use website templates to create your ideal website you have taken a step in the right direction. This is especially so if you don't want to spend thousands of dollars on custom templates and do not have the ability to create them on your own. Many people think that once they have the templates they are ready to roll, and you are in a certain sense. But, there are some things that you should do to make sure that you preserve the integrity of the template so you can use it again and again if needed.

After You Purchase Your Flash Templates

There are many sources for web templates and whether you buy them to install on your computer or you download them the very first thing that you should do is save them in their original format. So many people open the template and they are ready to jump right in and start designing their website right away that they don't take a moment to save the template the way it is.

The reason that you want to save the template "as is" is because many who are new to working with templates end up hitting enter one too many times or they end up changing the font or changing the format of the page and they cannot get it back. It does take some practice to work with templates without disturbing their original integrity and if you know that you have the original template saved you don't have to stress out every time you distort the template somehow.

The great thing is that a lot of the templates out there come with some basic directions. If this is the first time you will be using templates you should take a look at the instructions and see what you can learn from them. Many times simply glancing at the instructions before you dive right in will allow you to decipher between the different layers of the template so you are able to add text and images with ease.

Slow Down and Then Begin

Many people get their templates and they want to rush into building their website. Whether this is your first time using templates or building a website or the 10th you need to take a deep breath and then begin. If you rush into building your website you won't give it the attention that it needs and the quality will therefore be less than you had always imagined that it would be. If you slow down you will be able to give attention to the small details that really make a webpage functional and aesthetically pleasing. It doesn't matter what sort of webpage you are building, slowing down and preserving the integrity of the template is important so you can return to it again and again or avoid the frustration of trying to fix what has been distorted through the trial and error of using a website template in a rush.