Launched on November 2005, Google Analytics was an instance hit to all webmaster around the planet. Giving millions of people the capability to learn more about the web surfers that wandered through their website, the revolutionary service provide by the behemoth, Google incorporated, changed the way webmasters gathered and interpreted information from their websites. By simply adding a HTML code onto every web page that you want to track, you can gain insight on the behavior of your visitors and more.

So how do you use Google Analytics? Though most have a limited understanding of the service, many still remain in the dark on how to use key features and just how to interpret the data. Are you finding yourself in that position? Well if you are, you are in need of some Google Analytics training. With that said, allow me to teach you some very basic ways to interpret some of the information provided by the service.

One common mistake multitudes of people make when interpreting the reports section is the differences between page views and page/visit. Some just don't know what page/visit is and fewer don't know exactly what page views are. Very simply, page views are the number of times your visitors have viewed the pages on your website. Please keep in mind that page views and visits are also different as well. One visitor can view many of your web pages before leaving. Your reports can tell you that you've had one visitor and six page views. That tells you that the visitor saw six of your web pages before leaving. The page/visit metric is an average of all your visitors and all your page views. It tells you how many pages each of your visitors on average viewed before leaving your website. The page views and page/visit are very simple, yet very powerful metrics that will help you keep track on your website's performance.

Even though that is just the tip of the iceberg when it comes to getting the full Google Analytics training, the basic information I provided should have opened up your eyes to see the value that Google Analytics provides. Before you even think about using this service make sure that you get complete training so that you can get the most out of it.

A system that can be used to manage the content of a website is called content management system (CMS). In other words, CMS is a tool to create, edit, and remove details/information in a website. The definitive advantage of the CMS being that you can carry out most of the task without any technical expertise.

The contents managed can be of various types that include web contents, media files, e-documents, online transactions, etc. and they are classified based on the requirements.

Types of CMS

The different types of CMS are as follows,

Browser based CMS:

The most convenient and the cheapest CMS is the browser based CMS. It is easy to access and can be edited from anywhere in the world. Most of the other CMS require software to be installed but whereas this CMS does not require any software and can be simply logged in by using a username, password and the contents can be edited.

Transactional based CMS:

This type of CMS can be employed by E-commerce organization where they need to manage large data of transactions though online.

Digital based CMS:

Information is also stored in digital format, hence the digital equipment needs to be organized and kept in a system that is effective and functions properly. For this purpose, you can use a digital asset management system which will help in organizing all the media files. The digital media may contain audio, video, stills, graphics, and other media related files.

Business Process CMS:

This is a CMS which is related to transaction details such as invoices, sales order, application forms, etc. Further, the system offers the businesses to integrate and expand in the corporate environment and also provides the support to organize the work steps systematically and improve better communication among the users.

Enterprise CMS:

This system offers the users to access, scan, store and manage all information within an enterprise. The system supports all types of functions, it can be web based or E-commerce based or CRM. The enterprise CMS is designed in a way that can integrate with client server and hosted solutions.

Finally, it is very essential that you need to understand the various types of CMS which enable you to decide on the one that best suits your business. If you are not sure about the CMS that works cost effectively and efficiently for your business, contact us and we are happy to offer you the best possible help.

Vijayakumar Palaniappan
Marketing Manager
Samran Technologies

Many business owners or ordinary individuals consider building a website so as to give themselves a presence online. In the event you are considering building a site you might want to go online to visit some sites to get a few ideas first.

A website can add credibility to your business. These days many folks jump online in order to research products and services. Having a website will enable prospective clients find out more about your business. This will also help you to present your products and services in a more detailed fashion.

The key to building a successful website lies within understanding what the web is all about. The internet in its former years was called the information super highway. The reason why people use the internet is to gather information for multiple reasons.

What is needed is to understand how people search for information online. What keywords they use and how best to get your website in front of their eyes. So while they may not search for your particular product or service you may find relative terms that you can use that would be relevant.

Once you do this you then need to consider constructing your web pages so that they are both relevant to the individual searching and relevant to the search engines.

This way your web pages will get indexed and ranked for your chosen keywords sooner rather than later. This will enable your site to get free traffic and having your site found in the search engines will also add further credibility.

To conclude the main reason any business considers building a website is to enable them to reach a broader range of customers and as a result increase their business. So when building your website understand the fundamentals and build it with the customer and search engines in mind.