Just what is a 301 Redirect?

There seems to be a lot of confusion as to what to do when you move, delete, or want to redirect incoming web traffic from an 'old' web page to a 'new' web page. A 301 redirect is the most efficient method for web page redirection from an old web page to a new web page location. There is also some confusion as to how to handle the complete move or redirection from one web domain to another web domain. According to Google, "If you need to change the URL of a page as it is shown in search engine results, we recommended that you use a server-side 301 redirect instead."

How to Set Up a 301 Redirect

Depending on your web environment, there are several methods to set up a 301 redirect. A 301 redirect is not that hard to implement and it should preserve your search engine rankings for that particular page or web domain.

.htaccess 301 Redirection

The .htaccess file needs to be placed in the root directory of your old website. In this example, we are redirecting incoming web traffic from an old domain to a new domain.

Options +FollowSymLinks

RewriteEngine on

RewriteRule (.*) http://www.newdomain.com/$1 [R=301,L]

The .htaccess file is the most common method used for 301 web site redirection.

PHP 301 Redirection

You would place this code in a file at the old location.

Header( "HTTP/1.1 301 Moved Permanently" );

Header( "Location: http://www.new_location.com" );?>

IIS 301 Redirection

• In Internet Services Manager, you need to right click on the file or folder you wish to redirect
• Select the radio button titled "a redirection to a URL".
• Enter the redirection web page
• Check "The exact URL entered above" and the "A permanent redirection for this resource"
• Click on 'Apply'

That is all there is to it.

There are other methods in addition to set up a 301 redirection which include coding for ASP, ASP.NET, Java, CGI, Cold Fusion and Ruby on Rails. The above are the most common that I've encountered. When set up correctly, a 301 redirect will preserve your search engine rankings when it is necessary to move files around or switch, or consolidate, domain names.

The term colocation is used in the computer industry to describe the use of a specialist data centre that is run independently and hosts file servers for a number of different companies.

Independent data centres of this type are also called colocation centres, 'colos' for short, or the more descriptive 'carrier hotels'. These data centres are set up by specialist firms with expertise in information technology, to serve the needs of numerous clients. That way, the clients can simply outsource this service to a colocation supplier and let them take care of everything for them. This is much more sensible that trying to do it yourself, for a number of reasons.

Cost is an important consideration. If you were to invest in a state of the art data infrastructure yourself, you would have to spend more than a specialist supplier who could broker wholesale deals for IT services on your behalf which could save you a great deal of money in the long run.

Economies of scale come into play too. A professional colocation supplier will have invested in large, industrial-strength systems which are bigger and more powerful that any individual firm would ever need. This means that you are getting the benefit of a more powerful system, and you can buy in to it for a low relative cost.

Time is another element of the equation. Why re-invent the wheel yourself, when a colocation supplier has data solutions at their fingertips. These would include solutions to your immediate requirements, and also remedies to any future IT problems that you don't even know you have yet!

Access to expertise is a further advantage of using colocation.
You will have the benefit of advice and support from experts in the field who have experience of looking after many different types of requirement across numerous different industries. And this access will usually be arranged on a shift system, so that you can always speak to someone at any time of the day or night on any day of the week, including weekends and public holidays like Christmas and New Year's Day.

In addition to gaining access to IT systems for networks, servers and data storage, colocation firms will also give clients the ability to interconnect with numerous telecommunications suppliers and providers of other network services. Because colocation firms look after many kinds of IT need across a wide range of industrial sectors, they will be able to suggest packages of services after doing a survey of your particular needs and current situation.

And because the colocation firm is an expert in their field, that means that the package they propose for you will have the capability of being adapted as the needs of your business change. Upgrades can be discussed and arranged quickly with people you trust, who know your business. This means that clients can then focus on their core business, without having to divert from what they do best and try and become a mini-expert on IT data systems themselves.

Selecting a domain name - Domain name provides an identity to a website. It confirms your space on the internet as it denotes the name of your website that is entered by a user in search box to land on your site. For instance- yahoo.com, sujivan.org, usa.net and so on. Usually the user should opt for a domain name that ends with .com, .net or, org. These are the most common extensions used by the surfers. Many companies offer domain names at discounted rate, so keep an eye on online discounts if you want to purchase domain name at discounted price.

Web Hosting - Every website that is being launched requires a web hosting for database support and web application. Many service providers offer free web hosting service, this should be avoided and instead go for companies providing this service by taking some nominal monthly fees. Otherwise chances of the host offering free web hosting to put up their banner on your site is there which may prove harmful for your business. If the user does not have much traffic they can go for shared hosting and when increases switch on to solo web hosting traffic.

Website design and development- Next step is to hire a professional web designer to design your site. Take a note that the designer should have knowledge of HTML which is basic requirement for web designing. If you desire increased traffic to your site make sure that it is pleasant looking, fast downloadable and dynamic. Once web design part is complete then move for website development. Hire a professional web developer to develop advance functionality of your website.

Content creation - Content management and creation is one of the most important aspects of any website. It can be considered as heart of any site, as relevant information, goals, objectives, discussions, etc fall under the content category. Can you imagine any website without content? Not possible, it's the backbone of every site whether personal or commercial. The content should be to the point and relevant, devoid of any grammatical errors.

Search engine optimization - To get increased traffic to your website, it is essential that it is visible in first or second page of major search engines like Google, msn and yahoo. This can be done by search engine optimization of certain keywords that the user is likely to enter in the search box. Higher rank in the search engine lands more visitors at your website. You can hire an SEO expert or give this work to your web development company who has this facility.

Thus these were certain essential key steps for starting up a successful website. These are followed by other website enhancing tools like online marketing, multimedia designs, graphics, flash, ecommerce, database application, logo design and website maintenance.