Here's an analogy for you. Yesterday, I was working my butt off in the gym on the cardio machines, panting wildly with sweat dripping off me and my face as red as a beet. Not the most attractive sight, but I figure, you're at the gym to work out right? I might as well "go hard" or "go home", as they say.

As I looked around me, I could see all these people simply going through the motions. There they were, minus perspiration in their shiny new lycra and expensive gym shoes, casually walking on the treadmill or lazily turning the wheels on a bike while reading a book or glued to the TV screens in front of them. Only a few seemed to be there for the actual purpose of working out. The rest seemed to be there to check out the talent or to simply keep up the appearance of fitness, while doing the bare minimum.

Huh? I don't get it. Why have these gym bimbos paid so much money for a gym membership and all the related gear if they aren't going to take full advantage of their investment?

Then it struck me - these gymbos were just like those companies who spend thousands of dollars on a shiny new website with all the bells and whistles like graphic design, blogs, shopping carts, web analytics, the lot and then fail to take advantage of it. I see it so often, regardless of company size. Web sites that could easily be bringing in loads of traffic and revenue simply wasting away because nobody can be bothered tracking visitor activity, analyzing trends or checking for search engine compatibility and usability.

These companies are simply keeping up appearances, investing heavily in Internet technology because their competitors are doing the same. But no thought has gone into the search engine compatibility of the site, how usable it is for visitors or whether it meets accessibility guidelines. They don't look at their site statistics, they don't check for broken links and they sure as heck don't investigate why their sites aren't converting traffic into customers. What a waste!

Is your web site working hard enough for you? Run it through the following 20 point fitness assessment to find out:

- Is your site fully search engine compatible? Are all your pages being indexed by the major search engines?

- Do you track your visitor statistics on a regular basis? Do you use the information provided by your visitor statistics to improve your site?

- Is your web site accessible to visually-impaired visitors? Does it meet the international standards set down by the Web Accessibility Initiative (WAI)?

- Do you know which sites and search engines provide you with the most traffic? Do you use this information to increase your traffic further?

- Do you track the source of all reported errors in your site statistics and fix them promptly?

- Do you know which keywords your site was found for in the search engines? Have you conducted keyword research to determine what search terms your target markets are looking for so you can optimize for them?

- Does your web site HTML code validate to W3 standards? Do you check for validation regularly?

- Does your site contain zero broken links? Do you check for and fix broken links regularly?

- Has your site been fully search engine optimized to integrate your target search terms into your Page Titles, META Tags and visible page text?

- Have you created and submitted an XML sitemap to Google Sitemaps?

- Have you created and submitted a sitemap to Yahoo Site Explorer?

- Have you checked to see if your site meets Google's Webmaster Guidelines?

- Do you measure your visitor sign-ups and conversions on a regular basis? Do you tweak your landing page copy to increase the conversion rates?

- Is your site navigation intuitive and are your visitors following the navigation paths you intended?

- Do you encourage feedback from your site visitors and provide an obvious way for them to provide such feedback?

- Are there at least 250 words of text on your home page to satisfy search engines?

- Does your site contain a visible, text-based site map to aid user navigation?

- Do you have an ongoing link building campaign running to secure more incoming links to your site and improve your site's link popularity score?

- Does your site have a high percentage of repeat visitors? Are the majority of your visitors staying on your site for more than a minute?

- Do your search engine referrals and site traffic figures grow each month?

Unless you can answer yes to all the questions in the above checklist, your web site is not working hard enough for you and needs a workout. Get to it!

Turnkey web sites are the perfect option for entrepreneurs who want to get their business started quickly without the usual headache associated with starting up an Internet business. With turnkey web sites, you can have a professional-looking website without having to pay a designer or a technical team to build one for you. Another benefit is the time you save since you will not be engaging in web design or waiting for a web designer to complete your website

All it takes to build a prosperous company and rewarding life is a great idea, a little knowledge, and the perseverance to make it happen. In fact, thousands of people are jumping ship from nit-picking, soul-crushing workplaces to turn their ideas and hobbies into lucrative, home-based Internet businesses. And you can too!

Online sales are continuing to explode and could reach more than $300 billion in the United States along by 2010. This is more than 12 percent of overall retail U.S. sales from a new category of business that hardly existed ten years ago!

For entrepreneurs like you, numbers like this mean that new online business opportunities are actually increasing. That's because the Internet continues to change so many of the basic assumptions that you were taught about business as its technology gets easier to use and more widespread.

If you are a beginner and do not think you have the ability or knowledge to run a turnkey web site, do not worry! Turnkey web sites are built for complete beginners. Even if you have never owned or ran a web site, you will have no problems. Anyone can run a turnkey web site. No technical skills or experience is necessary. You don't have to know anything more about computer programming than the username and password you set up when you purchase the service.

Grab a piece of this $300 billion Internet boom with a turnkey web site.

Anybody who wants to start a business looks for minimum investment & maximum returns, especially small businesses where capital is low.

The cheapest mode of marketing your business & letting people know about your products/services is internet. That's the reason why lots & lots of small business enterprises are now looking for internet marketing as a new potential area of business. Of course, to promote your business online, you need to have a powerful website.

A website is a virtual portal containing information about your company, products & services. You can either setup an online store & sell products thereon, or you can simply provide your contact information on your website, so that people can contact you for your services. In either case, it is very important that you design an attractive website so that users get drawn to it.

Attractive does not mean loads of graphics & colors. But it means a site that has balance of all. A good website has a decent layout, great information & is easily accessible. Too much graphics, flash & other such factors delay the downloading of the site, which can be frustrating to user. It also means it is difficult to promote it through search engines freely.

The best solution is to approach a professional company & make your goal clearer to them. For a little investment, you can get a great website ready to market. A properly designed website goes a long way to determine your online business. If you can increase your customer base online, you can then think of creating your brand offline as well. Once people start visiting your website & you offer them services/products online, you can built a base to your business wherein you can expand it offline as well.

Lot of companies provide complete package for small business website development, design & hosting. These services also extend to online promotion of your site like search engine optimization services. So, in short, you can hire a company that can manage your entire online business.

While choosing a company, you can either be specific about how you want your website designed, developed or hosted; or you can just provide them with your business idea. Of course, you should be prepared to offer your services/products once customers start pouring in.

So, if you are planning to start a small business then developing a website is the first step you should take.