Just what is a 301 Redirect?

There seems to be a lot of confusion as to what to do when you move, delete, or want to redirect incoming web traffic from an 'old' web page to a 'new' web page. A 301 redirect is the most efficient method for web page redirection from an old web page to a new web page location. There is also some confusion as to how to handle the complete move or redirection from one web domain to another web domain. According to Google, "If you need to change the URL of a page as it is shown in search engine results, we recommended that you use a server-side 301 redirect instead."

How to Set Up a 301 Redirect

Depending on your web environment, there are several methods to set up a 301 redirect. A 301 redirect is not that hard to implement and it should preserve your search engine rankings for that particular page or web domain.

.htaccess 301 Redirection

The .htaccess file needs to be placed in the root directory of your old website. In this example, we are redirecting incoming web traffic from an old domain to a new domain.

Options +FollowSymLinks

RewriteEngine on

RewriteRule (.*) http://www.newdomain.com/$1 [R=301,L]

The .htaccess file is the most common method used for 301 web site redirection.

PHP 301 Redirection

You would place this code in a file at the old location.

Header( "HTTP/1.1 301 Moved Permanently" );

Header( "Location: http://www.new_location.com" );?>

IIS 301 Redirection

• In Internet Services Manager, you need to right click on the file or folder you wish to redirect
• Select the radio button titled "a redirection to a URL".
• Enter the redirection web page
• Check "The exact URL entered above" and the "A permanent redirection for this resource"
• Click on 'Apply'

That is all there is to it.

There are other methods in addition to set up a 301 redirection which include coding for ASP, ASP.NET, Java, CGI, Cold Fusion and Ruby on Rails. The above are the most common that I've encountered. When set up correctly, a 301 redirect will preserve your search engine rankings when it is necessary to move files around or switch, or consolidate, domain names.

An SSL, or Secure Socket Layer, is technology that has been developed that allows web browsers and web servers to communicate over a secured connection.

The system uses cryptography that uses two keys to encrypt data  a public key known to everyone and a private or secret key known only to the recipient of the message. It’s a way to encrypt data, like credit cards numbers (as well other personally identifiable information), which prevents the "bad guys" from stealing your information for malicious intent.

The recently introduced SSL v3 improved upon SSL v2 by adding SHA-1 based ciphers, and support for certificate authentication. SSL v2 was known to be flawed in a variety of ways. Identical cryptographic keys are used for message authentication and encryption. The older version did not have any protection for the handshake, meaning a Man-in-the-middle downgrade attack could go undetected.

SSL has recently been succeeded by Transport Layer Security (TLS), which is based on SSL and is included as part of both the Microsoft and Netscape browsers and most Web server products. SSL uses the public-and-private key encryption system from RSA, which also includes the use of a digital certificate.

SSL-enabled client software can use standard techniques of public-key cryptography to check that a server's certificate and public ID are valid and have been issued by a certificate authority (CA) listed in the client's list of trusted CAs. Client authentication allows a server to confirm a user's identity. It’s a way to assure a client that they are dealing with the real server they intended to connect to. It can prevent any unauthorized clients from connecting to the server, preventing anyone from meddling with data going to or coming from the server.

From the very beginning SSL was designed to provide security between client and server, and to avoid any kind of 3-way man-in-the-middle attack.

Conceptually it’s quite simple: it negotiates the cryptography algorithms and keys between two sides of a communication, and establishes an encrypted tunnel through which other protocols (like HTTP) can be transported. It can also be easily passed through firewalls and proxies, as well as through NAT (Network Address Translation) without issues.

The key element to your success is you. It is what you do today that will determine whether you succeed or fail. Beyond that it comes down to consistency. It's what you do every day that will bring results. Sporadic efforts here and there will not yield success long term.

So your first objective is to figure out what you are going to build a site around. Write down your interests and various topics that may be relative to those interests. Once you have a list then its time to start researching.

The key to effective research is focus. Focus can be achieved by understanding what your objectives are and what can help you achieve those objectives. As you know you need traffic to your site to have any hope of making money. No traffic means no money.

So you will need to research markets that have a high level of activity online. The ideal scenario is to find keywords that get searched a lot and have little competition. With that said you have to be careful.

Competition in actual fact is good because it means that there is money to be made in that market. So what you need to do is find ways to enter the market using less competitive keywords yet still be able to generate income relative to the main keyword.

For example with weight loss there are many ways to enter that market without going after the main keyword. Example; lose belly fat, or lose weight by eating healthy foods and so on. I think you get the idea.

Once you have the keywords that you can compete with you will then need to build your site using each keyword to build a page around. You will need to structure your web pages so that you get the right keyword density.

To conclude there are lots of site builders out there to help you with this. The one I had the most success with was site build it. They cover all of the above and also take care of the hosting. This way all you have to do is engage in your passion.