Launched on November 2005, Google Analytics was an instance hit to all webmaster around the planet. Giving millions of people the capability to learn more about the web surfers that wandered through their website, the revolutionary service provide by the behemoth, Google incorporated, changed the way webmasters gathered and interpreted information from their websites. By simply adding a HTML code onto every web page that you want to track, you can gain insight on the behavior of your visitors and more.

So how do you use Google Analytics? Though most have a limited understanding of the service, many still remain in the dark on how to use key features and just how to interpret the data. Are you finding yourself in that position? Well if you are, you are in need of some Google Analytics training. With that said, allow me to teach you some very basic ways to interpret some of the information provided by the service.

One common mistake multitudes of people make when interpreting the reports section is the differences between page views and page/visit. Some just don't know what page/visit is and fewer don't know exactly what page views are. Very simply, page views are the number of times your visitors have viewed the pages on your website. Please keep in mind that page views and visits are also different as well. One visitor can view many of your web pages before leaving. Your reports can tell you that you've had one visitor and six page views. That tells you that the visitor saw six of your web pages before leaving. The page/visit metric is an average of all your visitors and all your page views. It tells you how many pages each of your visitors on average viewed before leaving your website. The page views and page/visit are very simple, yet very powerful metrics that will help you keep track on your website's performance.

Even though that is just the tip of the iceberg when it comes to getting the full Google Analytics training, the basic information I provided should have opened up your eyes to see the value that Google Analytics provides. Before you even think about using this service make sure that you get complete training so that you can get the most out of it.

A question I often ask my target market is, "what's your biggest challenge with building your business online?" And one answer I get frequently is this:

How do I make my website earn money?

If you've got a business online, then it's likely you have some sort of web presence. Perhaps it's a one-page 'sign up for my list' kind of site, or a full-blown brochure site with a menu of choices, or maybe your site is in the form of a blog. Regardless of what kind of site (or sites) you have, if they're not doing what you want them to - and since we're in business, ultimately that means making some sort of a profit - then it's time to make some changes.

But how do you REALLY know whether your site is working or not? Here are four strategies to test and track your pages to know what needs fixing:

1. Let the numbers speak

I'm sure if the sky was the limit, you'd hire the most expensive web designer with the fanciest tools to create the most spectacular site imaginable for your business - and someday you just may do that.

For now, though, even an ugly site can make money. I can think of at least two sites right now that I personally think are not that pleasing to the eye, yet I know they are raking in the bucks each and every month, year after year.

So don't get caught up in having the most polished and professionally looking site. Focus more on having the pieces in place that will bring you the cash, too.

2. Give your site only one job

Think of each page of your website as a separate entity with one main purpose. It may be to sell something, or to sign up for your list, or to get people to call you for an appointment. Whatever it is, make it clear that that one thing is the action your visitor should take from being on that page.

3. Track your numbers

Most web hosts offer statistics that you can use to watch your numbers, or there are other web stat programs that you could use as well (such as Google Analytics). However you are keeping an eye on your numbers, you should be looking for two things: how many people visit your site and how many people take the action you want them to take.

From those two numbers, you can figure out your conversion rate, which tells you how many of those visitors took the action you wanted them to - like sign up for your list. If you make small changes to your page AND watch these numbers at the same time, you'll be able to tweak things to increase your conversion rate.

4. Make one change at a time

This is a very effective way to increase the conversion rates on sales pages and sign-up pages. Change just one thing - for example, the headline - and watch your numbers. Compare those statistics to your previous ones and decide whether or not to keep the change. (You can also do this via a split-test in your shopping cart, where the software does the number crunching for you.)

I see so many sites that try to be all things to all people by offering everything under the sun in too small a space - a website - and all that does is confuse people and encourage them to click away. Remember, 'a confused mind always says no', so always go back to the main questions when considering making changes to your website: What's the purpose of this page? What is the one thing I want my visitor to do here? And then design your copy around the answer. Keep it simple and you'll get better results every time.

Whether you prefer developing in ASP, PHP or Colfusion, Adobe Dreamweaver and the WebAssist Super Suite extensions can turn an ordinary website into a dynamic database-driven workhorse that rivals those from professional developers costing tens of thousands of dollars.

Super Suite extensions for Dreamweaver

Just like a professional carpenter, the right set of tools can make all the difference in the finished product. In Dreamweaver, having the right set of extensions can not only allow you to build more extensive, usable websites, but they can also save you an immense amount of development time and frustration.

WebAssist Super Suite gives you The Power to Build Anything

The Super Suite extension package covers everything from website security, user administration, user login, site cookies, sessions, database administration, email processing, dynamic dropdowns, a full ecommerce shopping cart, a website import tool, Eric Meyer's CSS Sculptor, a full-featured text editor, dynamic Flash charts, dynamic Google map integration and a whole lot more!

Database-driven websites, e-commerce and more

The Super Suite set of extensions gives Dreamweaver users the tools to create every facet of a functional content management system, full featured forums with access-level rights, complete website database administration tools including search, add, edit, update and delete fuctions, full digital file upload and download features, and a complete ecommerce shopping cart system with fully customizable storefronts. All this is achieved through an extremely easy-to-use wizard interface which walks you through each step in simple, intuitive fashion.

Easy-to-use Dreamweaver wizard interface

Super Suite can be easily integrated into your current site Dreamweaver template. The wizards take you through the steps needed to configure your options, you choose your template, and Super Suite creates all necessary pages, navigation, recordsets, CSS and javascript. You simply upload the new pages and files to your server, and the new functionality is live, with the look and feel of your existing website.

Create advanced Dreamweaver websites without knowing any code

WebAssist Super Suite extensions are perfect for Dreamweaver users who are hesitant to dig into the code. The extensions create all the code for you, and you can easily return to the wizard at any time to make changes. Super Suite has some similar functions to Adobe Dreamweaver Developer Toolbox, but it includes one-of-a-kind extensions like the iRite WYSIWYG editor for integrating FCKeditor into your Dreamweaver websites, CSS Sculptor which allows you to create complete standards compliant websites in one easy operation, and Site Import which allows you to import complete websites including all HTML, CSS, script, Flash and image files onto your local drive.

Advice from a Super Suite user

As a Super Suite user, I have used all their extensions extensively in my client websites. The ease-of-use and the Dreamweaver integration make them a must-have extension bundle if you want to develop websites faster, create more intuitive and complex websites, and make more money as a website designer or developer.

Adobe Dreamweaver Compatibility

The WebAssist Super Suite package is an all-inclusive Dreamweaver toolkit which provides developers with all the necessary tools to make dynamic database-driven websites in Adobe Dreamweaver. The extensions are compatible with Dreamweaver 8 and Dreamweaver CS3 on both PC and Mac. PHP, ASP and ColdFusion are supported by all the extensions.