You put up a website to attract clients for your professional service business. Maybe you even put up a sales letter - a solo web page designed to promote an information product, tangible product, or seminar.

And so far...nothing! No takers. No sign-ups for your ezine. What's going on?

(1) Get solid evidence that people want your product -- and will buy it online.

Even on eBay and craigslist, some products go unsold. Some markets don't buy online, download ebooks or listen to mp3 files: they shop in brick and mortar stores, buy books at Borders and listen to CDs.

(2) Make sure you have targeted traffic coming to your site.

If you have no traffic...well, there's your answer. But not all traffic is equally valuable. Your keywords, positioning or referral site may be attracting visitors who are outside your target market.

(3) Encourage each visitor to begin building a relationship with you.

Often visitors won't buy on a first visit. So you need to invite them to sign up for an ezine, an ecourse, or even a downloadable manual. Some people read my ezine for over a year before they buy from me.

(4) Showcase unique, meaningful benefits for your target market.

Many professionals focus on how they deliver the service instead of how clients feel about their new lives. And you need to tell readers why you're unique - why nobody else can make the same offer.

(5) Make it easy for your visitors to say yes.

Believe it or not, when visiting other people's sites, I often have to hunt around for an order form when I'm eager, even desperate, to get my hands on a product. Ask visitors to buy...and consider adding some bright red arrows to point them in the right direction.

(6) Create a sense of urgency.

Ideally, your product or service reaches readers by connecting to their pain and their toughest challenges. But you also need to suggest reasons for buying today - not next week, not later.

(7) Test...and test some more. For example:

Test 2 or 3 versions of your headline. Sometimes a news-oriented headline actually works better than a sales-oriented headline or vice versa.

Test backgrounds. I once tripled sign-ups to my ezine by changing the background color.

Test the small stuff. Once I compared two google adwords ads. I changed the spelling of one word in the headline - from midlife to mid-life. The hyphenated version attracted 40% more clickthroughs. Go figure.

Bottom Line: Even when experts create your marketing message, you need to keep evaluating the effectiveness of your marketing materials, especially your website. The Internet gurus share one passion: testing and revising. They're constantly enhancing their sites and their messages. And the rest of us need to do the same.

There are many ways to monetize websites for multiple income streams. And this article is just about that. Read on to discover 3 most popular ways to monetize websites made available to you for free.

Google AdSense

Google AdSense is the most popular among all webmasters since it is the easiest monetization plan available online. All you have to do is just add the AdSense code in your web pages to let Google decides what the best possible ad for that particular page is. By the end of the month, you will be paid according to how many clicks you got and how much the advertisers are willing to pay for each click.

The only downside is its earnings potential can be so low since it is at the end of the advertising value chain. But what you can do is continue building more contents (at least 150 web pages) based on your keyword research, optimize each page for specific keywords and market it to the whole wide world. By doing so, you can get maximum SEO benefits and make your visitors keep on coming (and eventually, keep on clicking to your AdSense ads)

Affiliate Program

By joining affiliate programs or through some sort of affiliate networks, you can have the opportunity to sell others' products and earn commissions for each sale. It is just like helping others to sell their products and get paid for your marketing effort. And the major benefits of selling affiliate products are:

• No product development: The owner had created the product
• No sales copywriting: The sales pages are already written
• No merchant account: You don't need to process the order
• No customer service: The merchant deal with any customer problem, not you.

So basically, you are leveraging on others' product to make money online. However, be careful and curious if the affiliate networks are charging you money since most of them appear to be kind of get-rich-quick scam. Nevertheless, you can start with established affiliate network such as Clickbank and LinkShare.

Sponsored Links

Sponsored links are sites that pay for placement in web space, which in this case can be in one (or all) of your web pages. The advertisers are willing to pay for such placement mainly to attract traffic from your website visitors. Depending on the number of visitors, you can charge them a once-off payment or recurring monthly fee. Either ways, you can monetize your website the easily.

In fact, this can be great income sources if your website enjoys high Page Rank (PR) of 3 and above. However, be very careful not to be penalized by Google. If you do, your website can be dropped from Google index since they hate webmasters who sell text links in their website for PR trade. What you can do is to keep your text link ads relevant to your website theme as much as possible so that Google do not find it too obvious.

Therefore, choose a website builder that can cater all of the monetization plans. After all, you don't want to limit your earnings potential due to software inflexibility, do you? After using SiteBuildIt for few years, I found that it has the capability to monetize website seamlessly.

When it comes to building websites you need to understand what you fundamentally wish to achieve. This should be front and center. This way you stay focused on your overall goal which will help you stay on track when it comes to research.

One thing a lot of people fail to remember when building a site is that you will need to effectively communicate with people. Sure you will be doing a lot of keyword research but behind those keywords are people who need something and you need to communicate with them.

The mechanics of the site will be based upon the keywords you choose. This will determine the navigation and overall theme of your site. Getting this right is really important. This will also help you to achieve good rankings on the search engines.

For effective keyword research you will need to visit multiple sites to determine how best you can position your new site. Everyone will tell you that you need low competition keywords with high volume searches - while this is sound advice it can be tuff to achieve but that does not mean that you should not do it.

Where I change the game a little is by starting with the article directories and looking for keywords with articles that achieve high number of page views, this way I know I can write an article and get immediate quality traffic without having to wait for the search engines.

This can bring you advertising revenue and sales. When it comes to building the site itself there are lots of site building software out there. The one I had the most success with starting out helped me to get into the search engines and took care of hosting and good link development along with a solid site structure.

To learn how you can put this work for you select any of the following links.